dunk sb is modified on the basis of dunk
The main change is that the tongue becomes wider and thicker
The shoelaces become oval and very soft
There is zoom air (SB is the abbreviation of skate board) under the insole (zoom air stands for "impact air cushion", which is what we usually call zoom, and is often used as cushioning on Nike's top sneakers. . )
The Nike Air series is a professional air cushion that contains a special gas that is poured into tough synthetic rubber at high pressure. The key to the success of Nike Air technology is that in the Nike Air professional air cushion, the volume of special macromolecule gas is larger than the fine gaps in the synthetic rubber layer, so the gas in the air cushion will not be lost. Nike Air gas molecules absorb external vibrations and impact pressure, then quickly return to their original shape, ready to absorb the next impact. At the same time, it will not wear out over the life cycle of the shoe.
Zoom is actually an impact reduction (cushioning) series
Most basketball shoes with SHOX technology as the core follow an inherent combination pattern: 4 SHOX columns on the back foot, and matching on the forefoot. ZOOM AIR, built-in partial shoe cover. However, the shrewd NIKE company is still carving out its appearance and striving to stand out. It is not difficult to see from SHOX SUPREMACY, the predecessor of SHOX STATUS, that NIKE has focused a large part of its attention on the subject of "lightweight". No. 11 SHOX SUPREMACY weighs approximately 16.3 ounces, which is a full 1.5 ounces lighter than SHOX BB4! (To put it simply, it is the air column series)
The difference between force and flight is that flight is a light shoe
flight
Fly, fly [C][U]
force
1. Force, power; strength [U]
Dividing series depends on the characteristics of this pair of shoes
Like flight, it is light He will name this pair of shoes after flying
Nike shoes: Nike basketball shoes, Nike football shoes, Nike all-purpose shoes, Nike running shoes, Nike tennis shoes, Nike outdoor sports shoes, Nike casual shoes, Nike Presto Nike jogging shoes
Nike women's shoes, Nike bodybuilding shoes, Nike retro shoes (sneakers), Nike sneakers: Nike Dunk|Nike SB|Nike Air|Nike Sample
Nike sportswear: Nike basketball uniforms, Nike football Nike T-shirt, Nike golf clothing, Nike down jacket (nike cotton clothing), Nike sports cap, Nike sweatpants, Nike sports bag
Nike beauty tribe: Nike yoga mat, Nike yoga knitted trousers, Nike yoga shoes, Nike sports top - Fitness Latin Vest Nike Women's Fitness Shoes Nike Casual Fitness Clothing
Nike Digital Products: Nike Sports Watches Nike Sports MP3 Players Nike Headphones
Nike Other Products: Nike Sports Accessories Nike Wallets Nike Gifts Nike wristband Nike professional swimming goggles Nike professional swimming cap Nike training swimsuit
Nike product recommendation: Nike new Nike classic collection Nike special price shoes
“Air Force 1”
< p>This is the now familiar "AF1". As the name suggests, this is definitely a shoe style that contains aerodynamic principles, that is, this "first pair of air-cushion shoes", which gave Nike a huge victory in the Converse market in 1982 and 1983. Of course, this type of shoe was purely based on basketball shoe design ideas. Today, "Air Force 1", together with "DUNK" and "DUNK S B", are continued to be promoted by Nike and are known as the concept of "retro shoes" that everyone knows.“DUNK”
As the ancestor of air-cushion shoes, the success of “AF1” in 1983 was not the basic factor for Nike to achieve its current glory. In 1985, the competition from Adidas had an impact on Nike, forcing it to make a move that later affected the world of sports. It signed Michael Jordan, the soul of the basketball world, and designed the first pair of signature shoes, Air, based on the "AF1". Jordan 1. Soon the top American basketball school teams began to have their own team shoes, and "DUNK", the first team shoe, was born. In terms of design, the Dunk is based on the Air Jordan 1, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable.
So no matter what “DUNK” looks like in the eyes of people today, from its origin, it is also an out-and-out basketball shoe.
“DUNK S B”
By the late 1990s, due to the popularity of new street culture in the United States, NIKE was not only satisfied with its success in the common sports world, but also planned to expand its product diversification. And get involved in street X-GAME. NIKE has selected the most common and popular X-GAME: SKATEBOARD (skateboard: S B) as the entry point into joint culture. Drawing on the success of "Air Force 1" in the retro market, NIKE designers launched an improved version of DUNK in 2002 to fill NIKE's positioning gap in the skateboarding industry. This is the "DUNK S B" that everyone later used to call "sneakers". It has the classic DUNK origin, thickened the tongue and added ZOOM AIR air cushion. You should have heard of "DUNK LE", S B is skateboard shoes and LE is basketball shoes. Although it is also a replica of the original version, LE itself is still a basketball shoe, so it cannot be distinguished separately.
At the same time, from this time on, "DUNK" has been roughly divided into:
The original design of high-top DUNK HI (retaining the high-top basketball shoe style)
The low-cut casual version of DUNK LOW (casual style)
The mid-cut casual version of DUNK MID (casual style)
Low-end skateboard shoes DUNK S B (S B shoes They are all limited edition, so they are more expensive)
High-end casual DUNK PRO S B (the best with collectible value)
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nike
Noun: 1. Nike (goddess of victory)
" "Sports" is the language of Nike
The history of Nike
Elements of success
1. Introduction to the development of the Nike logo
2. Plan
3. The Development Process of the Logo
The Development History of Nike Company
Establishing Dominance
Nike: Inspiration from Marketing Communication
The unknown side of Nike
Nike production process
nike air force series
nike dunk sb series
Nike brand advertising words
Nike spokesperson
NIKE sponsors the team
NIKE sponsors the player nike
Noun: 1. Nozomi Niki ( Goddess of Victory)
"Sports" is the language of Nike
The history of Nike
Elements of success
1. The development of the Nike logo Introduction
II. Plan
III. Development process of logo
Nike company’s development history establishing dominance Nike: Inspiration from marketing communication The unknown side of Nike Nike's production process nike air force series nike dunk sb series Nike brand advertising words Nike spokesperson NIKE sponsors the team NIKE sponsors the players
Phil Knight
[Edit this paragraph] nike
[Edit this paragraph] Noun: 1. Heishen Nike (goddess of victory)
2. Jun Nike missile (a type of surface-to-air missile)
< p>[Edit this paragraph] "Sports" is the language of NikeIn 1963, [[University of Oregon]] graduate Bill Bowerman and alumnus Phil Knight*** co-founded A company called "Blue Ribbon Sports" specializes in sporting goods. In 1972, Le Cordon Bleu changed its name to Nike and began to create its own legend.
Bill Bowerman, the founder of the company, has been staying at the University of Oregon as a track and field coach since graduating from the University of Oregon in 1947. He once trained the legend in the history of world track and field - Steve Prefontaine. Bill Bowerman's family was poor when he was young, and his rough experiences cultivated his iron will. The current [[Chairman]] and [[CEO]] Phil Knight, as one of the two main founders of the company, also played an important role in the development of Nike.
In 1959, Knight graduated from the University of Oregon with a bachelor's degree in business administration. A year later, he entered the famous [[Stanford University]] to pursue a [[Master of Business Administration]] degree. Strict management education gave him the qualities to become an excellent manager. In the years to come, the two alumni worked hand in hand and worked together to lead the company to continue to grow and develop. Today, Nike's production and operation activities span six continents around the world, with a total number of employees of 22,000, and nearly 1 million [[suppliers]], shippers, [[retailers]] and other service personnel working with the company.
Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. The language of Nike is the language of sports. Thirty years have passed, and the company has always been committed to creating opportunities for everyone to express themselves. Nike knows very well that only by using advanced technology can we produce the best products. Therefore, Nike has always invested a lot of manpower and material resources in the development and research of [[new products]]. Nike's pioneering air cushion technology brought a revolution to the sports world. Sports shoes made using this technology can well protect athletes' ankles and prevent them from spraining during strenuous exercise. Sneakers with air-cushion technology became very popular as soon as they were launched. Both ordinary consumers and professional athletes love it.
In 2001, after Nike developed air cushion technology, it launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, and sales are rising. In addition to sports shoes, Nike's clothing also has innovative works. For example: high-performance textiles manufactured using FIT technology can effectively help athletes train and compete under any weather conditions. Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the result of high technology.
[Edit this paragraph] History of Nike
In 1962, a business school graduate student named Phil Knight overheard an article in the "Oregon Journal" (Oregon Journal) staff were debating whether Japanese Nikon cameras would one day replace expensive German-made Leicas cameras, when they suddenly had an idea and wrote a paper. As a middle-distance runner at the University of Oregon, Phil Knight believes that if Japanese manufacturers, which are good at low-price production, can produce high-quality running shoes and take advantage of this price advantage, they can open up a new market. , and then compete with European shoe manufacturers such as Adidas and Puma. Although Knight worked as an accountant for a company after graduation, in the summer of 1963, he went to Japan to meet with the manager of Onitsuka, the company that produced Tiger sneakers. When he saw these cheap, lightweight sneakers that were of comparable quality to European brands, Knight was immediately encouraged and took some samples back home and showed them to his classmate and athletic trainer Bill Ball. Watch Bill Bowerman. The legendary Oregon coach was so impressed by the samples that he agreed to invest $500 to become a partner. The two men later signed a contract with Onitsuka Company and purchased 1,000 pairs of Tiger shoes in the name of Blue Ribbon Sports (BRS). They put the shoes in the trunk in the back of the car and transported them to sports conferences for sale. As a result, Knight sold $8,000 worth of shoes in just one year. He then quit his job and imported more shoes. Knight hired several salespeople who were like-minded runners, and BRS gave them the opportunity to make a good income and enjoy running at the same time.
In 1966, Bowerman, who had been trying various methods to make lighter shoes, sent Onizuka a pair of shoes of his own design. The upper inside was made of soft nylon, and Unconventional leather. The shoe was called the Cortez, and although it was initially ridiculed and ridiculed by Adidas sales representatives, it became a hit among track and field competitions and became Tiger Brand's best-selling shoe. By 1969, BRS had sold over $1 million in shoes. However, due to long-term over-reliance on Onitsuka Corporation of Japan, they also began to worry that the relationship between the two parties might change. Later, this fear came true, and Japan began to look for larger wholesalers and threatened to terminate the cooperation relationship. Knight was forced to choose between selling his shares and facing legal problems, or finding another way to make shoes. So, with a few of his employees already working on a different product line, Knight decided it was time to go it alone and decided to take on a bigger challenge.
After severing the partnership with Onitsuka due to a breach of contract, he found a factory in Exeter and cooperated with Nissho Iwai, a Japanese trading company (the company provided them with credit financing ), began selling shoes under a new name and trademark. In a dream of employee Johnson, the image of the Greek goddess of victory appeared, so they took the name "Nike" (the ancient Greek goddess of victory, also known as Nike). And the local For a fee of only $35, a female student, Caroline Davidson, designed a fat swoosh that became Nike's new logo. The logo was not very flattering at first because it didn't look right. Like the stripes on Adidas shoes, they have a decorative effect to support the arch of the foot, and unlike Puma's logo, which can modify the round part that supports the foot, it has only a purely decorative function. However, this "Swoosh" (referring to "Swoosh"). "Past"), which is the nickname of Nike, has become the most well-known logo in the world, and has contributed most to the success of Nike.
[Edit this paragraph] Elements of success
< p> In a world where image means everything, Nike's logo is one of the most recognized by people in the world. To understand Nike's success and corporate culture, understanding its logo is indispensable, because it is what makes the Nike brand. A commercial symbol that has become ubiquitous. It is so well-known that only the Nike logo is seen in Nike advertisements, but not the company's name, because they are fully confident that people will know this symbol when they see it. It's Nike, without a single word. It becomes a cultural icon, an icon that Nike uses to increase its brand value, visibility, and status. No other sporting goods company's brand is as well-known as it. At this point, just ask anyone what the Reebok logo is. They may have a blank mind. In fact, the Reebok logo is represented by an arrow, which is just not ready for consumers to recognize or want. See it. In cooperation with advertisers Wicden & Kemledy, Nike hopes that the swoosh will be clearly visible in all advertisements. The company's advertising and marketing budget is estimated to be as high as 10% of its annual revenue. %, just to impress its symbol deeply into the minds of consumers.Why is this logo so important to Nike’s corporate culture? The reason is that it is consistent with the ancient American wisdom of “just do it.” "(Just Do It) is inseparable. Nike doesn't just sell sneakers, it sells a lifestyle, which is the key to its success. The inspiration of this logo to people's hearts, as well as the drive and determination behind this philosophy, are It's relevant to everyone, whether you're an athlete or not. Nike uses aspirational language to inspire consumers no matter who you are, what color your hair or skin is, what happens to you physically or socially. Nike convinces consumers that you can do it. It tells people to cheer up, grab the steering wheel of life, and take action. Behind the slogan "Just do it" is a very American ideology. However, with the progress of globalization, what was originally an American ideology has become a common desire around the world, a desire to have a fair playing field that allows people not only to compete in sports, but It’s about competing in every aspect of life. This can be traced back to the pioneer spirit of early America and their desire for success. Nike is undoubtedly marketing the great American dream to the world and promoting its work ethic; Nike tells its consumers that if you are determined and work hard, you will surpass others and conquer everything. By tapping into people's eagerness to succeed, Nike also created a personality and attitude of its own. Through the clever use of a very simple advertising punch line, it successfully integrated an attitude towards life into the products it sold.
Nike
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Sports dominance: Nike )
[Edit this paragraph] 1. Introduction to the development of the Nike logo
While watching a football game in Dallas, Texas, Nike's Vice President Gordon Thompson noticed various Nike logos of various sizes have appeared countless times on the jerseys, flags, and automatics of the Dallas team players