Personal application: This is a soft certificate. You can use it by downloading it online.

Institution: This is a hard certificate. You need relevant materials to apply, and then the digital certificate (U disk) will be sent to you by the Trademark Office.

It is very easy to get a trademark, but only if you know professional knowledge. If you are an individual, I suggest you find a professional organization to help you with the examination and analysis, which can improve the chances of registration and save time and cost.