Current location - Trademark Inquiry Complete Network - Trademark registration - What does the Yellow Crane Tower represent?
What does the Yellow Crane Tower represent?

Hubei China Tobacco Industry Co., Ltd., Huanghe Tower, is a famous brand in the domestic high-end cigarette industry, a model of Chinese-style cigarettes, and a diversified large-scale tobacco enterprise integrating production/sales/import and export businesses. The "Lou" brand was founded in the 1930s. It is one of the famous cigarettes in Hubei Province and enjoys a high reputation among consumers.

The brand name comes from the Yellow Crane Tower, one of the three famous buildings in the south of the Yangtze River. The famous building and the famous smoke complement each other, showing the glory of the capital of Chu in the past and present.

In 1915---Nanyang Brothers Tobacco Company was founded in Hankou, forming the taste of Han cigarettes that was "created from Yunyan and independent of Yunyan, reproducing the original flavor of tobacco, full and mellow". During this period, Bolivian technicians were hired to develop "Nanyang "Yankui No. 1" classic was not officially put into production due to production technical reasons.

1995---The Yellow Crane Tower brand was newly launched and became the key high-end brand developed by the Red Golden Dragon Group.

2003---Yellow Crane Tower brand launched a series of new products, and the brand's total sales exceeded 50,000 boxes.

2004---Yellow Crane Tower 1915 products using "Nanyang Yankui No. 1" were launched on the market, and paper was expensive in Luoyang for a while.

At the same time, the Yellow Crane Tower brand, along with Zhonghua, Yuxi and Furong Wang, were known as the "Four Heavenly Kings" of China's high-end cigarette brands and attracted much attention from the world.

In that year, the Yellow Crane Tower brand grew by more than 40%, with total sales exceeding 70,000 boxes.

2005---Yellow Crane Tower brand achieved an increase of more than 50%, with total sales exceeding 110,000 boxes, establishing a strong brand position in China's high-end cigarette market.

China Tobacco Hubei Industrial Co., Ltd. was established in August 2003 and is affiliated to the State Tobacco Monopoly Administration (China Tobacco Corporation).

After the company was established, it was responsible for the unified management of Hubei cigarette industry enterprises and diversified production and operation enterprises, including Wuhan, Xiangfan, Sanxia, ??Hong'an, Guangshui and other cigarette factories.

In November 2007, it was officially renamed Hubei China Tobacco Industrial Co., Ltd., and its business scope covers the production and sales of tobacco products, the import of tobacco supplies, cigarette machines, and the export of cigarettes, as well as the production and sales of tobacco products. Other related production operations, diversified operations, asset operations, etc.

The main cigarette brands are "Yellow Crane Tower" and "Red Golden Dragon". Among them, "Yellow Crane Tower" was recognized as a "well-known trademark" in 2006.

It is an industry growth factor. The best premium cigarette brand.

"Red Gold Dragon" has been awarded the titles of "Well-known Trademark" and "China Famous Brand". "Red Gold Dragon" is one of the three largest cigarette brands in the country with a sales volume of more than 2 million boxes.

China Tobacco Hubei regards technological innovation as the fundamental way for enterprises to transform from weak to strong. In 2003, with the support of local government, it prepared to establish the Yellow Crane Tower Science and Technology Park, uniting more than 20 scientific research institutes and nearly With the power of 2,000 members of society, we have built an epitaxial technological innovation platform and vigorously promoted the use of original ecological raw materials, natural herbal flavors and fragrances, harm-reducing and flavor-enhancing flakes, personalized mouth sticks, functional product design and harm-reducing and focus-reducing technologies as the fulcrum. Key technological innovations focus on core process innovations based on characteristic techniques such as whole-leaf selection, small pot stir-frying, and wooden barrel flavoring, changing execution standards to setting standards, turning them into creations, and turning the sale of traditional consumer goods into marketing patent integration Products, a total of 390 patents of various types have been applied for, and 371 new personalized processes have been added. The elegant fragrance category achieved by Yellow Crane Tower was officially identified as the first in China by the National Bureau on June 6, 2008, reaching the domestic leading level and having foundational significance.

In 2008, the sales volume of the Yellow Crane Tower series was close to 370,000 boxes, ranking first among similar products; the company achieved a year-on-year tax profit increase of 14.7%, of which the profit increased by 7.43% year-on-year.

China Tobacco Hubei will continue to adhere to the scientific outlook on development to oversee the overall situation, focus on promoting technological innovation, management innovation and cultural innovation, implement all-staff training, all-staff innovation and all-staff marketing, and concentrate resources to become stronger To build a bigger Yellow Crane Tower and a solid Red Gold Dragon brand, it will take 2-3 years to improve management to a first-class level, build a harmonious Hubei China Tobacco Hubei, and strive to become one of the few key enterprises in the industry.

Product categories: cigarettes, gifts, cigarettes/smoking sets, food, tea and specialties, Hubei Province Brand Concept: Tianci Light and Elegant Fragrance Brand Origin: Wuhan City, Hubei Province Business Leader: Gao Tel: 400-188-1916, 800-880-8686 Brand establishment year: 1915