A French clothing brand, the red one above is FILA.

Extended information:

1. Brand introduction:

FILA is one of the top ten sports brands in the world, mainly engaged in tennis, skiing and golf. Development of products related to elegant sports such as yoga, racing, etc. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world. ?

The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of more than 100 years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business.

In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury. .

2. Brand trademark:

Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.

Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.

Reference materials:

Baidu Encyclopedia FILA