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What do you think of the application of Pinduoduo affiliated companies for the trademark "Pinduoduo Pay"?

Nowadays, the problem of registered trademark by third-party payment is becoming more and more heated. On January 14th, Pinduoduo affiliated company Shanghai Dream Information Technology Co., Ltd. added? Pinduoduo pays? Trademark application, this practice revealed that Pinduoduo platform launched in the form of brand registration in the commercialization of mass payment platform for third-party payment, and the layout of payment services in Pinduoduo is in full swing. First,? Pinduoduo pays? Trademark cybersquatting

With the development of online retail industry in China, its proportion in the total retail sales of social consumer goods is also rising. After the rise of e-commerce, online shopping has become one of the important channels of consumption in people's daily life. The growth of online retail market transaction volume also shows an upward trend. At present, the platforms of shopping websites are generally divided into three categories. As a large-scale comprehensive shopping website, Pinduoduo is also faced with the problems of low payment efficiency and single mode for B-side merchants. At present, China's third-party payment has become more and more brand-building. Since 219, Pinduoduo has laid out payment services and submitted them in the application for industrial and commercial trademarks? Pay more? Later, in 22, PayPal was formally acquired, and a personal payment center was quickly established. And there is a specific performance in Pinduoduo page, where users receive exclusive discounts through wallet payment and bring users experience through hierarchical service. Second, the layout of the payment war

The third-party payment trademark registration in Pinduoduo started in the form of an affiliated company. As a joint company of Pinduoduo, Shanghai Dream Information Technology Co., Ltd. broke into the layout of the payment business by taking a mode of merchants' presence as a third-party mobile platform e-commerce. In the battle for payment, it joined hands with PayPal to obtain a payment license, introduced users and made orders, and created Pinduoduo's low-cost advantage. Third, the branded payment mode

With the continuous improvement of the current shopping platform in the payment industry, the process change is cut into the payment link, and the trademark registration is used to meet the needs of different product modules and industries. Its ultimate goal is to help the digital transformation of the industry, and to collect, analyze and transmit the market data of the third-party payment industry on a large scale through unique information technology, which can reduce the investment risk and operating cost of customers to the greatest extent. For Pinduoduo, it will seize investment opportunities in the future. Through the trademark payment mode, we can also let the outside world know the brand of Pinduoduo payment, and build a brand-new third-party financial payment platform to help Pinduoduo develop horizontally.