Following the launch of Hitch in Chengdu, Shanghai, Guangzhou, Dongguan, Hefei and Hangzhou on January 25, Hello Hitch is now online nationwide.

1. Hello Hitch has passed the stress test and is officially launched nationwide

Brother Xi believes that the announcement of Hello Hitch’s official nationwide launch shows that its ride business has also successfully passed the stress test. , the business logic has been fully run through.

1. Trial operation during the Spring Festival, Hello Hitch promotion and testing kill two birds with one stone

Brother Xi analyzed before the Spring Festival that Hello is seizing a good opportunity by promoting Hitch at this time. . On the one hand, the demand for transport capacity during the great migration across the country during the Spring Festival travel season has made hitchhiking a "rigid need" for users. On the other hand, after Didi, the main operator in the past, shut down its SF Express business, there was a huge travel gap that needed to be filled, so it was only natural that Hello Shunfeng took on the role of filling the gap.

Recently, Hello Travel released the "2019 Spring Festival Travel Big Data". The report shows that the trial operation of Hello Hitch in six cities during the Spring Festival was very effective. During the holiday from February 1 to February 10, the average carpooling distance of Hello Hitch reached 126.7 kilometers, the average carpooling market was 143.3 minutes, and the average fare was 122.6 yuan.

This trial run showed several distinctive features: First, the average carpooling distance of 126.7 kilometers shows that medium and long-distance travel has become the main form of use of Hello Hitch, which is very important for Spring Festival travel across the country. It plays a very good supplementary role and reduces the overall pressure on the transportation system. Secondly, the age of users who take ride-hailing are concentrated between the ages of 24 and 32, which shows that young people born in the 1980s and 1990s who have positive consumption concepts and have gradually entered the mainstream position in society are very receptive to ride-hailing.

Brother Xi believes that during the Spring Festival promotion period, in addition to promotion, another important thing is to test the pressure resistance of the ride-hailing business and verify whether there are loopholes in its own business logic.

2. Hello Hitch has been officially launched nationwide, indicating that Hello Hitch has run through the logic and passed the stress test

Harrow Hitch has been officially launched nationwide, indicating that its ride business has also successfully passed Stress test, business logic has been fully run.

Brother Xi has previously analyzed that the business logic of Hello Hitchhiking is different from that of other Hitchhiking services. Taking Didi as an example, it “does not distinguish between near and far, long or short distances.” This idea deviates from the essence of free rides. The business launched by Hello places the need for travel across cities and even across provinces at the core. Xi Ge believes that this is the core of people's demand for ride-hailing.

In addition, the reason why Didi was forced to close the ride-hailing business was because there were serious bugs in its own operating process and it did not pay enough attention to the safety needs of passengers. And Hello Hitchhiking learned from Didi’s lessons and upgraded its safety. In terms of product positioning, Hello Hitch provides a five-layer safety net for both car owners and passengers, completely eliminating the so-called "social" function, using virtual number communication to block the attempts of bad elements to inquire into passengers' privacy; The post-event multiple review system strengthens the review of car owners; relying on Alibaba Cloud's advanced technology, it conducts real-name verification, live experience verification, three-proof verification, criminal record and honest behavior screening for car owners' qualifications. Hello Travel also specializes in the ride-hailing business. A security center, around-the-clock dedicated customer service and insurance protection have been set up.

The busy Spring Festival has verified the business logic and pressure-bearing capacity of Hello Hitchhiking in the most stringent usage environment.

2. Hello Hitch, a powerful competitor of Didi

Brother Xi believes that after Hitch is launched nationwide, Hello Hitch has become Didi’s most powerful competitor. .

1. Hello Hitch is launched nationwide, competing with Didi Hitch for time

Brother Xi has analyzed in detail earlier that Hitch is an urgent need in the travel field, and Didi I won't be willing to leave the game for a long time. How strong is the user’s need for ride-hailing? Let’s take a look at the situation over the years and we’ll understand.

First of all, looking at the total number of Spring Festival travel, the number of passengers transported nationwide during the Spring Festival in 2018 has exceeded the 3 billion mark, which is more than the total population of Europe, the United States, and Japan combined. Such a huge amount of travel will inevitably put pressure on the traditional transportation system. The congestion and poor comfort of the public transportation system during the Spring Festival travel period directly led to an increase in people's demand for ride-hailing. Since the ride-hailing business was launched in 2016, the number of people transported has increased year after year. From 1.9 million passengers during the Spring Festival in 2016, to 8.48 million in 2017, and to 33 million during the Spring Festival in 2018, hitchhiking has become an indispensable element in the Spring Festival transportation system.

After Didi had to go offline due to its own reasons, HelloHitch quickly used the 2019 Spring Festival to fill the gap and established its own market position.

This time, Harrow Hitchhiking promotion event during the Spring Festival, Xige even considered it a "battle" to grab the market and time for HarrowHitchhiking. Haro is racing against Didi to prepare its market layout before Didi Hitchhiking goes online.

2. HelloHitch will become a strong competitor of Didi

Facts have proved that HelloHitch’s actions are very effective. Data shows that the number of registered owners of Hello Rides has reached more than 2 million, the total order volume has exceeded the 7 million mark, and the development momentum is good.

Moreover, Haro Travel, backed by Alibaba, has rich resources and strong funds. In September last year alone, Hello Travel received around RMB 4 billion in financing led by Alibaba’s Ant Financial and others. At the same time, Alibaba has also clarified Hello’s important role in Alibaba’s big travel system. Resource support cannot be underestimated.

Hello Shunfeng just announced its recruitment of car owners two years ago, and within a short period of time, the number of registered users exceeded one million. Its huge market appeal is inseparable from the strong support of the Alibaba family.

Therefore, Haro Travel, backed by the Alibaba ecosystem, has become Didi’s most powerful competitor.

3. Hello has become another giant in the travel market

The current travel situation is not peaceful. In the online ride-hailing market, there are seven online ride-hailing companies, including Shouyue Auto, Yidao Travel, Caocao Private Car, Dida Chuxing, Meituan Taxi, Shenzhou Private Car, and Didi Chuxing. Each has its own resources and is competing with Didi. In addition, SAIC Xiangdao , BMW, Audi, etc. are also entering the travel market, hoping to seize the big cake of the travel market.

Among them, Didi is a super powerful force. In the long-term development, Didi has formed business lines such as express trains, driving services, private cars, and taxis, and has formed a complete overall layout with the help of Didi Finance.

Although Harrow Travel is currently not comparable to Didi, compared with other travel players, Harrow Travel can be said to be a well-deserved travel giant. Haro is the travel player closest to Didi in terms of business sector layout and has an absolute advantage in the bicycle market.

Before entering the ride-hailing market, Hello Travel had completed the launch of 5 million bicycles by 2018, providing services in 300 cities and 260 scenic spots. Its smart bicycle business has more than 200 million registered users, and its daily order volume has reached 20 million. Coupled with multiple entrances such as mopeds and taxis, Hello Mobility has been able to completely connect the city's smart transportation system. Hello Travel’s entry into the ride-hailing business this time has complemented its own business system, and with the support of Alibaba’s Ant Financial, it will undoubtedly be involved in travel-related financial services in the future like Didi.

Currently, Hello Hitchhiking has established a large enough car owner group, and the brand has also been established through operation during the Spring Festival travel period. In the next step, Harrow will expand its market, build user awareness, and seize more markets until it achieves an absolute advantage.

Will Didi be willing to give way to Harrow?