Bitauto Original Recently, the appearance renderings of Xiaomi Motors MS11 were exposed, which suddenly aroused everyone's heated discussion about cross-border car manufacturing. Back in 2018, inspired by policy encouragement and the successful example of "Wei Xiaoli", there was a wave of "cross-border car manufacturing" in China, including Baidu, 360, Xiaomi, Meizu, Apple, LeTV, Gree, and Skyworth. , Foxconn, Baoneng, Evergrande, Wuliangye, etc., from Internet giants to technology giants to home appliances and real estate giants, they are all building cars. Now that five years have passed, it's time for both mules and horses to be taken out for a walk. Let's take a look at what happened to the companies that made cross-border cars in the past.

Xiaomi Motors: Mass production in 2024

At a previous press conference, Lei Jun announced an investment of 10 billion to enter the automobile industry. Now that people have been clamoring for it, the renderings of Xiaomi Auto's first model have finally been exposed in 2023. They are still very different from the previous poster renderings designed by Mi Fan.

△ Xiaomi car designed and rendered by @Director Xiao Li

△Leaked renderings

Officially stated that this is an early design draft leaked by a second-tier supplier, not Final document. However, based on the camouflaged test car that Mr. Lei tried to drive on the eve of the Spring Festival, it can be determined that Xiaomi Motors MS11 basically has this shape.

According to the exposed renderings, Xiaomi Motors MS11 is expected to adopt a coupe shape, with an overall closed front face and a horn-type lidar on the roof.

The vehicle adopts a hidden door handle design. The roof adopts the popular one-piece canopy design. The five-pointed star-shaped wheel rims are very similar to those of Mercedes-Benz. The Xiaomi logo in the middle is clearly visible, and the large yellow calipers are also It indicates that the vehicle performs well.

In terms of technical configuration, it is said that Xiaomi Motors will use a self-developed charging platform and is expected to be equipped with 800V high-voltage charging technology. In terms of power, it is equipped with a 260KW drive motor and will also be equipped with the MIUI CAR car system. I believe it will be better than other car manufacturers in terms of UI design and intelligence. After all, Xiaomi's mobile phone design and system optimization still have a good reputation in the industry. of.

Finally, this car is expected to be positioned as a mid-sized sedan, priced in the range of 200,000-300,000 yuan. Young people’s first mid-sized coupe has been purchased. Are you looking forward to it?

Skyworth Automobile: the first batch of cross-border car manufacturing companies

The predecessor of Skyworth Automobile is Tianmei Automobile. On April 27, 2021, Kaiwo Group obtained the transfer of Skyworth’s trademark , officially announced that "Tianmei Automobile" was renamed as "Skyworth Automobile" and used the English name "Skyworth". Skyworth Group still focuses on the professional field of home appliances.

The Kaiwo New Energy Automobile Group was founded by Huang Hongsheng, the founder of Skyworth, in December 2010. Therefore, compared to Gree Dong Mingzhu and Evergrande Xu Jiayin, Skyworth’s Huang Hongsheng may be the one in the strict sense. The first cross-border businessmen to enter new energy vehicles.

Currently, Skyworth Motors has launched two new cars, Skyworth EV6 and Skyworth HT-i, which are positioned as pure electric and plug-in hybrid medium-sized SUVs respectively. Both models are upgraded based on Tianmei ET5. The appearance of the new car has not changed much compared with Skyworth Automobile ET5. It adopts a design concept called "Bauhaus" to give the overall visual experience a fashionable and atmospheric feel.

△Skyworth EV6

However, many updates and optimizations have been made in terms of model configuration and power battery. The CLTC range of Skyworth EV6 is 520-620km, and the guide price is 162,800-272,800 yuan. . The WLTC pure electric range of Skyworth HT-i is 81km and 145km respectively, and the corresponding fuel consumption in the power-deficit state is 5.85L/100km and 6.1L/100km respectively. The guide price is 146,800-242,800 yuan.

△Skyworth HT-i

Baidu: The first model ROBO-01 successfully debuted

Baidu can be said to be one of the three BAT Internet giants in car manufacturing The one with the most momentum will cooperate with Geely to establish a new joint venture company, Jidu Automobile, on March 2, 2021. After Geely withdraws from Jidu in 2022, it will be equivalent to being completely owned by Baidu.

On October 27, 2022, Jidu Automobile’s first model Jidu ROBO-01 lunar exploration limited edition was officially launched, with a guide price of 399,800 yuan. This is a medium-sized pure electric SUV, built on Geely's SEA vast platform, and its appearance continues the design of the concept car. The chassis adopts a front double wishbone and rear multi-link suspension structure. It is equipped with a 100kWh ternary lithium battery from CATL and has a range of up to 600km. The configuration of front and rear permanent magnet synchronous dual motors enables it to accelerate from 0 to 100km/h in only 3.9 seconds.

The main selling point of the new car is its intelligence. In terms of hardware configuration, it comes standard with dual Orin A complete set of high-end intelligent driving. Combining the two major advantages of Baidu's intelligent driving and Geely's car-making platform, Jidu ROBO-01 is still very attractive in the high-end pure electric SUV market.

Baoneng, Evergrande: The future is uncertain with good cards in hand

As new cross-border car-making forces, and both belong to capital consortiums, Baoneng and Evergrande are often named at the same time. Because the twists and turns of the two giants in the car-making industry are surprisingly similar. They both have good cards in their hands, but they both failed to do so satisfactorily.

You may still remember the history of Baoneng’s acquisition of Qoros, which was in 2018. However, Qoros, which has a good brand image in the public mind, has not been able to grow wildly in the hands of Baoneng. Looking at it today five years later, it is almost abandoned. Qoros Automobile exists in name only.

You may feel that adopted ones are not as good as biological ones. Baoneng launched a new car brand "BAO" in June 2021, and plans to launch at least 16 models in five years, including SUVs, sedans, and MPVs. , sports cars and other models, gradually covering the high-end electric vehicle market segment. It can only be said that the ideal is very fulfilling, but the reality may be cruel.

Let’s look at Evergrande’s Hengchi Automobile. This is also a rich second-generation brand that is not short of money. It will obtain qualifications in disguise through Guoneng Automobile in 2021. The brand positioning is also on the high-end route, and the boss of Evergrande Xu Jiayin personally stands for Hengchi Automobile products.

At the 19th Shanghai Auto Show in 2021, Evergrande Automobile launched nine models with model names ranging from 1 to 9, with product positioning covering "all ages, all models, and all levels" . Based on Hengchi’s past communication situation, there should be a good development situation.

But the subsequent operations were incomprehensible. The first model, Hengchi 5, is positioned as a compact SUV, with a CLTC range of 602km and a price of 179,000 yuan. It is said to compete with Audi Q3, BMW X1, etc. Model, it is difficult to explain logically and self-consistently.

In the past two years, Evergrande has been exposed to negative news such as "bankruptcy", "enforcement", and "layoffs". The collapse of the brand caused by the shattering of Evergrande's myth has also affected the automobile business. A devastating blow. Now Hengchi is not about whether the car can be bought, but whether users dare to buy it. What needs to be solved is the user trust crisis, which is difficult to solve.

For now, Baoneng and Evergrande are still close friends. They have invested a lot of money in the automobile business, but their future is still uncertain. But only they themselves know whether they are losing money or making money. As netizens said, building cars is not the purpose, but "enclosing land" is the meaning of drunkards?

Wuliangye car-making: starting from humble beginnings, I don’t understand

Wuliangye car-making is different from Gree and Evergrande’s investment in car-making. For a company engaged in the food industry, it is difficult to transform into a car. That is completely unrelated and even more difficult. However, Wuliangye invested in taking over Chery's Kaiyi Automobile and built a factory in Yibin, Sichuan, Wuliangye's base camp. It also successfully launched several new cars, such as Kaiyi Xuanjie, which is positioned as a compact car. SUV, the guide price is 64,900-80,900 yuan.

It is worth mentioning that in order to sell cars, Wuliangye once launched a "Buy a car and get Wuliangye free" campaign. At that time, Kaiyi Auto also had the so-called "Wuliangye customized wine", and some car shopping malls also offered it for car purchases. Copywriting for gifting wine, there is even an event where after purchasing a car, you can receive as much customized wine as you can fit in the car.

When a high-end wine company builds a low-end car, it lowers its value and looks like a burden no matter how you look at it. Maybe Wuliangye is also aware of the problem. If you don’t understand how to make it, then let’s co-brand it. For example, this liquor co-branded by Ji Krypton and Wuliangye is a 52-degree strong-flavor type with an official limited edition price of 1,799 yuan. Is it not as valuable as Moutai Feitian? Just looking at this wine bottle is very collectible!

Foxconn: Aiming to become a foundry in the electric vehicle industry

Compared to cross-border car manufacturing companies that are obsessed with building their own brands, Foxconn’s car-making route is very clear. It is to use its own expertise to develop from a mobile phone OEM to an automobile OEM, producing OEMs for global electric vehicles.

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