The British have always been famous for being picky and paying attention to taste. They advocate a high-quality gentleman's life, and the British royal family has brought this spirit of pursuing perfect quality to the extreme. Britain is a constitutional monarchy. Although the political power of the king has been reduced to symbolic meaning after the constitutional monarchy, it is this symbolic meaning that retains many privileges of the royal family, such as the knighthood of the nobility and the royal commission, an authentication system implemented by the British royal family to define the quality of goods.

"Royal Power of Attorney" is a certificate issued by the British royal family to relevant companies or individuals, indicating that they are satisfied with their goods and services. Brands that can be authorized by the British royal family to become royal supplies stand out from the rest of the time, including Bruberry on clothes, Bentley on cars, Deby on porcelain and Parker on pens.

Most people may think that many goods can only become brands if they are authorized by the royal family, but they are not. For some commodities, the royal authorization is only the recognition of their long-standing quality. When we talk about the royal authorization of the British royal family, we are by no means so-so. First of all, under the British system, not everything used by the British royal family can be called "imperial". Who is qualified and who is not, must be decided by the royal family, and after the decision, it is by no means verbal, and a written power of attorney must be issued. The royal power of attorney must be issued in a proper business relationship. For nearly half a century, only three most important members of the British royal family have the right to issue "power of attorney", namely Queen Elizabeth, Duke of Edinburgh and Prince Charles.

So, who is eligible for the Royal Commission? Perhaps it is based on the principle that industry is the foundation of the country and trade is supreme. Only manufacturers and traders are eligible for royal commission, while lawyers, accountants or other individuals who only provide services, even if they also serve the royal family, are certainly not eligible for royal commission. At present, about 800 companies or individuals around the world have the certificate of "Royal Power of Attorney", which covers everything including computers, telephones, dog food, household cleaners and so on.

Parker pen is fortunate to be among them, and has long maintained a good cooperative relationship with the British royal family. As early as 1962, Parker was appointed as the supplier of royal pen ink. In 2002, in order to celebrate the 50th anniversary of Queen Elizabeth II's accession to the throne, Pike Century Queen Pen came into being, with a limited edition of 2,500 pens worldwide. The cap and body of this pen are all made of 23K pure gold, and are engraved with excerpts from the Declaration of Succession. The top of the pen also has the official symbol of the 50th anniversary celebration. If Cartier, as a supplier of British royal jewelry, is "the jeweler of the emperor, the emperor among jewelers", then Parker is well-deserved "the emperor's pen, the emperor in the pen" and is always favored by celebrities such as the president. Parker pen is not only the favorite of the British royal family, but also the favorite of Malaysian leaders. The first Prime Minister of Malaysia solemnly signed an independence agreement with Parker Pen 6 1, and Parker also launched a limited edition pen 6 1 to commemorate the 50th anniversary of the founding of Malaysia, which left a much-told story in the pen history.

Writing Innovation of Parker's Past, Present and Future/GLOC-0/25th Anniversary Global Tour Exhibition

Lead: 2065438+200365438+125, Shanghai, the world's leading writing brand-Parker launched the "Parker 125 anniversary celebration" and Parker's "past, present and future" writing innovation125 global tour in Shanghai. For the first time, this exhibition fully shows the representative works with historical significance and influence of the times created by the Parker brand that has been adhering to "continuous innovation" since 125, including not only the Parker classic series since 1888 was founded, but also the limited edition and special edition treasures tailored for the 25th anniversary celebration of 125. At the same time, this exhibition of Parker's history is also a collective display of the history and innovation of modern human writing culture.

1888 George Safford Parker, a telegraph teacher in Wisconsin, USA, came up with the idea of designing a high-quality ink pen because he often had to repair ink pens for his students. After many experiments, he finally made a new pen called "Lucky Ring", which solved some common problems of ordinary pens at that time and obtained patents. After that, Parker founded the company and carried out active marketing operations, which made the brand gradually go to the world, and "Parker" became an internationally renowned writing tool brand.

For more than a century, writing, as the most authentic artistic expression of human beings, has inspired generations to pursue their dreams and achieve Excellence. As a trustworthy writing partner, Parker has become an indispensable part of his life journey. As an important part of the celebration, Pike regards the celebration speech as the most inspiring expression, and invites those outstanding people to write their future messages with Pike fans all over the world, praising the touching power and inspiring spirit of the speech.

At the opening ceremony, Mr. Jeffrey Sanford Parker, the great grandson of Parker founder George Safford Parker, Mr. Mike Polk, global CEO of Newway Group, and Ms. Virgini Kant, senior vice president and general manager of senior writing business of Newway Group, came to the scene to celebrate Parker's inheritance, innovation and brilliant achievements since 125. This time, Pike chose sinan mansions as the first stop of Pike's global tour of Creative Writing 125, presenting the innovative series in Pike's history for the first time, and praising Pike's breakthrough innovation and brilliant achievements in the development of 125, including "Lucky Curve", "Double-Folding Century Series" and "Quink Quick-Drying Ink". At the same time, for every major innovation, Parker will use influential marketing methods to promote it among consumers. In order to make consumers realize the innovative value of Parker pen from generation to generation, many novel Parker promotion cases have stars, writers and musicians from the early days, and with avant-garde promotion channels, Parker has also become a pioneer in the field of advertising marketing.

At the same time, as a world high-end writing brand with a history of 125 years, Parker not only brought continuous innovation achievements to the world pen-making industry, but also wrote a glorious course of 125 years with the evolution and development of modern world history. Around the world, Parker is favored by royalty and celebrities for his noble and elegant modeling and high-quality writing experience, and has witnessed important occasions in the modern history of the world: it is the only writing brand recognized by the British royal family; He is the favorite pen of former US President Kennedy, and has been given to White House visitors as a precious gift for many times. He is the source of inspiration for Conan Doyle's creation of Sherlock Holmes; He walked on the moon with Apollo 15 astronauts. He also pioneered the world's limited edition pens with Parker's 75 limited edition commemorative pens series of Spanish treasure ships; In China, Parker influenced and witnessed important historical figures and events: he was a gift from former US President Nixon's first visit to China; He was the signature pen at the handover ceremony of Hong Kong's return to sovereignty in 1997. He also accompanied Zhang Ailing, a talented woman in the history of modern literature in China, in her life's creative process ... Words can always stimulate creative thinking and inspire people to start a new voyage. Whether for practical purposes or purely emotional expression, our thoughts can be interpreted in words. From the moment people see Parker's pen, they will find that he will be their lifelong companion. For more than a century, Parker has witnessed scenes of influential historical scrolls all over the world, which have gradually become an indispensable part of people's lives, inspiring generations to forge ahead and achieve Excellence. Today, Parker is still a solid partner in people's successful journey. On the occasion of125th anniversary celebration, Parker invited those inspiring outstanding people to share their achievement stories. At the opening ceremony of the celebration exhibition, four guests from different fields shared their inspiration stories with Parker:

As a famous young pianist at home and abroad, Jie Chen presented a wonderful and melodious piano performance on the spot, and described his brand-new interpretation of Chinese classical music with the piano. Just as Parker tried to promote every breakthrough and innovation, * * * explained that constant innovation injected new life into the classics; Xie, founder and creative director of menswear custom brand, tells that Parker has always been an important companion for him to realize his dream as a designer-his fluent writing experience helped him to present the composition picture in his mind perfectly on the design manuscript paper when he was inspired by generate. Parker's exquisite craftsmanship conforms to his "exquisite" concept as a high-end custom designer, thus becoming his fashion companion in work and life; Zhu, a famous current affairs reporter, described how Parker's pen was used as a weapon to express his thoughts and inspired him to make insightful current affairs news-"The process of writing is the process of my learning and independent thinking. As a recorder of an era and a society, the pen tip touched me to actively engage in thinking "; Liu Hongtao, a successful business elite and best-selling author, shared his love for writing, the most primitive but inspiring artistic expression. From business notes to travel essays, Parker accompanied him to explore a wonderful life and send a message for a bright future.

In addition, the opening ceremony also showed that Parker had invited outstanding people from all over the world to write inspirational inscriptions for many years. Although their occupations and backgrounds are different-the founders of design agencies, Japanese restaurants, fashion journalists and independent filmmakers, they all tell the story of Parker's epiphany in words, and use those inspiring inscriptions to inspire people to forge ahead and pursue their dreams and achievements. Words may be passed down from mouth to mouth, but the words left behind can cross the boundaries of time and space, inspire inspiration and enlighten life wisdom in the dialogue with the past and the future. /kloc-for 0/25 years, Parker has been encouraging people to express their thoughts that are loyal to their own hearts and are not bound by the outside world. Sometimes, just a few words can grasp the ideas and ideas that change your life. These words have touching power and inspire and inspire all of us. For those inspiring leaders and individuals, Parker has become the highest symbol and ultimate way for them to express themselves.

Parker125th anniversary celebration is not only to commemorate this milestone, but also to pay tribute to the words. To this end, Parker specially held a "Send a Message to the Future" activity at the 25th anniversary celebration of/kloc-0, and specially developed a "time capsule" device to encourage people to send a message for the future. As the most inspiring expression, * * * has a far-reaching impact on our lives. At the ceremony, Mr. Jeffrey Sanford Parker and four special guests wrote messages about the future and their feelings about the exhibition, which officially kicked off the event. In addition, Parker also provides a variety of ways to participate in activities-future messages written by people will be presented at the exhibition site through IPAD, digital wall and other forms. Participants from all over the world will submit their own "messages for the future", and the filtered messages will be put into a "time capsule". After 25 years, the "Time Capsule" will be opened again (2038 will be the 50th anniversary celebration of Parker/KLOC-0), inviting future generations to share and inherit it.

Since 125, as the world's leading high-end writing brand, Parker has always believed in the significance of words in the process of human development, and strived to create high-end and exquisite writing tools for people through continuous pioneering and innovation, bringing noble and extraordinary writing experience to people who pursue Excellence. Parker's Writing Innovation of Past, Present and Future 125 Global Tour was opened to the public in sinan mansions from October 26th to February 3rd. After that, the exhibition will be moved to London, Moscow and Tokyo.