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Why are the logos on the chests of some Bosideng down jackets the pinyin of Bosideng?

The versions are different.

According to the query of relevant public information, the different logos may be due to Bosideng changing its logos successively, or due to its different brands.

LOGO is the foreign language abbreviation of logo or trademark, and is the abbreviation of LOGOtype. A logo is designed according to a company's name and image. A trademark is the best expression of the company's culture. A company's trademark has identification and The role of promotion.