Among the non-litigation legal protection methods, it is also important that the company's legal counsel and its legal personnel should conscientiously do the certification, review, inspection and other work of well-known trademarks, and vigorously strengthen the company's work and work in daily corporate work. The publicity and practical work of well-known trademark protection protects the well-known trademarks and corporate brands of enterprises from the most basic aspects. (2) Litigation method Litigation method is the last legal method that must be adopted after a well-known trademark has been infringed and negotiation fails. Litigation involving well-known trademark infringement must be led and conducted by professional lawyers. This kind of litigation is very serious for enterprises. The success or failure of the litigation is related to the business reputation, image, brand and life of the enterprise. It must be taken very seriously and must not be taken lightly. 4. International protection of well-known trademarks The international protection of well-known trademarks is very important to our country. Our country's well-known trademarks have been effectively registered or recognized abroad, which is lagging behind compared with developed countries and regions such as the United States, Japan, and Europe. Therefore, under the current international social and economic conditions, after my country joins the WTO, relevant departments or enterprises in my country should further strengthen the effective registration or recognition of well-known trademarks abroad, in accordance with the WTO "Trade-Related Intellectual Property Rights Agreement" ( Trips) and other relevant international treaties, effective protection of well-known trademarks on an international scale, in order to safeguard the significant economic interests of relevant Chinese enterprises, thereby effectively protecting and promoting the overall competitiveness of our country, and enhancing our country’s comprehensive national strength. It is a very important well-known trademark