The logo of Xiaomi TV is a combination of the letters "MI". There is a small dot between the letters "M" and "I", and the whole thing is red. This logo is the brand logo of Xiaomi and represents the name of Xiaomi.

The logo design concept of Xiaomi TV mainly comes from the design philosophy of Kenya Hara. Hara is a well-known Japanese designer. When designing Xiaomi's new logo, he proposed a new design concept "Alive".

The word "Alive" is given a sense of life here, which means that technology should be like a living body, able to continuously change with changes in the environment and changes in human needs. This Logo looks like It's just a change in shape, but it's actually a spiritual change and upgrade.