From September 30th to1October 7th 10, the total box office of National Day was 5.042 billion yuan. My People, My Motherland became the first film to break through 2 billion yuan. The captain and the climber also broke through1900 million yuan and 800 million yuan, and the cumulative box office of the three films reached 4.994 billion yuan.
This is the strongest national day file in history. The box office exceeded 5 billion, and three main melody movies accounted for 97%.
Three Main Melody Movies of National Day
According to the captain's brief introduction, the film was adapted from the real event that Sichuan Airlines flight 3U8633 was successfully handled on May 18: the crew suddenly encountered an extremely rare danger that the windshield of the cockpit burst and fell off and the cockpit was decompressed at an altitude of 10,000 meters. Fearless in times of crisis, decisive response and correct disposal ensured the life safety of all people on board and created world civil aviation.
According to the brief introduction of the climbers, in 1960, the China mountaineering team launched a sprint to Mount Everest, completing the impossible task of reaching the top of the northern slope for the first time in the world. 15 years later, with the help of meteorologist Xu Ying, Fang Wuzhou and Qu led and waited for young players to challenge the top of the world again. And to meet them, it will be more harsh reality and the challenge of life and death.
As for my people, my country, I wrote an article about its trademark registration before the National Day holiday. Speaking of which, I'm curious Did the producers of the other two films register their own trademarks?
Let's recall the trademark registration in Our Country.
My People，My Country
At present, only one company has applied for the registration of the trademark "Me and My Motherland".
According to the trademark information, the company registered the trademark "Me and My Motherland" in class 4 1 on May 4, 2065438, covering training. Organizing educational or entertainment competitions; Organizing performances (performances); Music production; Entertainment services; Provide recreational facilities; Provide karaoke service; Club services (entertainment or education); Production of radio and television programs; Performance production.
Most importantly, the company applying for registration of the trademark is not the main production company of the film My People, My Country, nor is it one of the co-production companies.
Therefore, my people, my national film producer, did not register the relevant trademarks.
What about the other two movies?
captain
This film, as can be seen from the comments of netizens, has a good reputation and it is easy for people to feel immersive.
And the official blog of @ Chengdu Business Daily reported the passengers' feelings after seeing the captain, and even specifically mentioned the broken windshield in the film, which was very realistic.
This film based on real events should be protected by trademarks, right?
Search in the trademark office several times, are:
various
Used in interrogative sentences and adverbs/to express confusion
all
no
have
Me too. Is the production company too busy or the trademark registration too careless?
You know, there can be more than one production company. Even if other companies are too busy to deal with this matter, one of them must be able to spare the time, right?
At worst, you can entrust a professional trademark agency.
Then why not register the captain as a trademark? Is it because of the word "China", or is it certain that other companies will not register such trademarks?
If the first two films have no registered trademarks because of the word "country", then the latter film can always be registered trademarks, right?
However, this is actually a film without trademark protection.
Rock climber
There are more companies that register the "Climber" trademark than "Me and My Country".
So far, the registration records of 86 "Climber" trademarks have been retrieved from the Trademark Office.
In other words, The Climbers is also a film without trademark protection.
Have you discussed the producers of these three films?
In fact, none of the trademarks are registered!
As the saying goes, "the soldiers and horses have not moved, and the food and grass go first."
In fact, this is not only a unique skill in ancient wars, but also a necessary condition for modern enterprises to win the first opportunity in commercial wars, and trademarks are one of the most needed "food and grass" for military forces.
Therefore, China enterprises engaged in all walks of life should not only register their trademarks in time, but also protect their own trademarks when developing overseas, so as to nip in the bud.
Don't think it is unnecessary to register the movie name as a trademark. In fact, more and more domestic films are being shown overseas. Once popular, some film titles will be registered as trademarks by foreign companies first, and the film producers don't know how long it will take and how much it will cost to get them back.
Major film production companies can refer to relevant cases, such as "Wuliangye" and "Tongrentang". Although they are not in the same industry, they are all enterprises that need commercial activities.
In view of this, Sneller believes that China film producers should strengthen their awareness of trademark registration, not only in the main markets of films, but also in other markets such as derivatives. It should be noted that if the layout of intellectual property rights is not done well in advance, the future film derivative market may encounter many problems. For more trademark information, please visit Bajie Intellectual Property Trademark Transfer Network!