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Brand value evaluation data collection directory

1. Basic enterprise information

1. Industrial and commercial enterprise legal person business license, tax registration certificate, production license, etc.;

2. Company profile, legal representative profile, organizational chart, equity structure chart;

3. Relevant application materials or certification certificates for national well-known trademarks and provincial famous trademarks;

4. News media, consumer feedback information such as relevant reports and evaluations on trademarked product quality and after-sales service;

5. Brief introduction to the research and development of technical products, technical appraisal materials such as scientific and technological achievement appraisal reports or technical product instructions;

6. Distribution of enterprise sales network;

7. Enterprise product quality standards, enterprise annual work summary;

8. Brand product award certificates, corporate honorary certificates, and legal representative honorary certificates;

2. Property rights information

1. Brand-related certificates and other legal documents;

3. Financial Information

1. The company's financial annual statements and annual financial analysis reports for the past five years (including the assessment base date);

2. Production and operation statistics of the company's main products;

3. Enterprise brand investment statistics over the years (including advertising, exhibition, etc. expenses);

3. The company's brand product planning and additional investment plans for the next five years;

4. The company's brand product revenue forecast for the next five years (Table C) and forecast description;

IV. Other information

1. Corporate Commitment