Hello! There are several aspects to consider when designing a good logo: 1. Select a theme: use graphics and text to conceive and determine the theme elements. Note: the final draft must be refined. 2. Creative design: First draw a hand-drawn draft, then make an electronic draft of the hand-drawn draft, and then combine the graphic part with the text part. Note: In the production of the electronic draft, the size of each angle must be accurately measured. . 3. Color selection: Appropriately use the memory and emotional rules of color. For example, yellow represents richness and brightness, and orange-red gives people a sense of warmth and enthusiasm. 4. Effect processing: Use software such as PS to perform effect processing on the icon. 5. The logo design should highlight the theme. No matter what kind of logo design you do, you need to have an awareness of the design and a good control over the direction of product definition, and you will definitely be able to design a good logo! [Love]

I am honored to answer this question for you

LOGO is the best way to present the brand in front of users. Through LOGO, users can quickly identify the company and brand. Therefore, having an unforgettable LOGO is an important way of brand marketing.

Each element of a LOGO’s shape, color, and form directly affects people’s impression of it. Therefore, designing a LOGO is not an easy task. It must not only avoid confusion with other brands, but also You can visually display your brand image and let users remember it. When designing a LOGO, the minimalist LOGO is actually just a small icon, so a simple and easy-to-understand design can make users remember it quickly. Nowadays, the LOGOs of many brands are "minimalist", such as Apple, Nike, Amazon, Tmall, etc. When users hear these brands, they will involuntarily think of the LOGOs of these companies in their minds.

No matter how adjusted and designed a simple LOGO is, it can be easily recognized by users. Therefore, when designing a LOGO, it is best not to be too complicated. Try to keep the text LOGO within four words, with no more than three colors, and do not use too many special effects

How can you design a specific LOGO? Only a LOGO that can impress users

1. Choose the type of LOGO you want to design. I have sorted out three common LOGO compositions to share with you: The first one is a pure English font design. form of composition. The second is a pure Chinese composition form. The third type is the composition form of graphics + standard words.

2. First determine the meaning and intention of the LOGO you want to design. Think about what kind of graphics can represent our theme. Just use a pencil to draw it, and use graphics or letters to draw a conceptual diagram that is both figurative and abstract.

3. Determine the color of the LOGO according to the corporate image and culture. It is best not to use more than three colors for a LOGO, and color is an extremely important element in LOGO design and is a way to attract users to pay attention to the brand.

To create a simple and recognizable LOGO, the selection and matching of colors must be extremely cautious, so you cannot choose too many colors with fashionable elements.

I hope my answer can help you

It should be concise and clear, but also meaningful, and the color should be consistent with the company's style

Understand the story behind the logo that needs to be designed , the content that needs to be expressed, conceive a concept, depict and show the story and characters, fit the meaning, and do not fall into clichés.

Logo design focuses on simplicity, easy recognition, and easy dissemination.

1. Simple and easy to remember:

Unforgettable at first glance, it will leave a mark in the heart after seeing it

2. Novel and story-telling:

< p> It allows people to understand and automatically spread some storylines, and has a unique style of the brand.

3. Clean colors:

Simple, pure and clean color matching, no flashy colors.

4. Highlight the content:

Highlight the characteristics of the brand so that the audience can remember it at a glance.

5. Details carving:

When designing LOGO, the details should pay attention to the best application, so as to facilitate the application in various places, whether it is printing or hot stamping process, or weaving. Marking and other processes must be easy to apply.

How to design a good logo?

I am an undergraduate majoring in UI design at a first-class art school.

Summarized several aspects that the instructor repeatedly emphasized during class:

1. Visually, it needs to have a sense of impact on the audience, and the color matching should be controlled within three colors, which is concise and clear.

2. If you use graphics to express, use the form of "surface" or "line surface" to bring a stronger and clearer feeling. If expressed in words, the font must be innovative, combined with the brand, and show characteristics, which requires the designer to have a foundation in font design.

3. The functionality of the logo should be clear, so viewers can immediately understand what product it is, what store it is, etc. To give the logo the characteristics of the brand, try not to use conventional ideas and methods (such as drawing grids and cartography, which are difficult to stand out). Be creative and give the company vitality.

The following two logos are excellent examples of graphics and text respectively. Thank you

1. First, learn by referring to the logos of the same industry

2. Practice a lot, find ways to learn, find your own feelings and methods of making logos, and design needs Feeling, need to cultivate design perception. Look forward to good designs.

LOGO, this seemingly small and insignificant thing, carries a very big meaning. It represents the image of a brand. A recognizable LOGO can make people remember the brand quickly. Then get to know the brand. So we must first understand the importance of LOGO.

Before designing a LOGO for a customer, you must fully communicate with the customer. I once had a negative example. There was a project where the brand name was "Rhinoceros". The name is very specific, isn't it a rhinoceros! Moreover, the client also preferred a LOGO with images + standard words, so I made several rhinoceros plans, including a standing one, a squatting one, a dancing one, and a close-up of the body, head, and mouth. Have some. I thought that this time the customers would be full of praise! The result is a broken pattern. The customer asked for a hornbill, and I missed drawing a rhinoceros. This was really a very stupid mistake!

Learn more about the client’s company background, the designs or logos they have done before, the client’s industry, positioning, tonality, etc. These are very important and will affect the final tonality of the LOGO!

When you have made enough preparations in advance, you may already have a general idea in mind, or you may not have specific ideas yet. You can go online to find some ideas. Many creative websites have many Excellent cases, these can open your mind. Standing on the shoulders of giants, it is always easier to succeed

Inspiration source website:

1. dribbble

2. Behance

3. Instant Logo Search

4. Zoku.com

5. China Design Network

6. LOGOED< /p>

You can use a pen to conceive and draw initial design ideas on paper, improve your ideas step by step, and finally complete the preliminary design.

A LOGO alone is still very thin, giving people a simple image without emotion. At this time, we need to give it emotion and apply the LOGO to various scenes to make it more colorful and meaningful. , this step is also very impressive to customers.

Finally, compile a creative report on your creative process, ideas, and interpretation of the LOGO, so that customers can further understand your ideas and interpret your work in depth.

I have been a graphic designer for many years, and I am happy to reply to this question. First of all, the criterion for judging whether a logo is well designed is whether the design can be precise, accurate, and simple to express the requirements for designing a logo. meaning. Secondly, it depends on the color and whether the composition is harmonious. Logo compositions generally have the following types: pure text, pure letters, and a combination of text and letters. If these points can be achieved, then I believe this design will be successful.

Speaking of logos, this can be a pain in the heart of every designer. It seems that every good logo is something that can be encountered but cannot be sought. Sometimes a good one will appear with an idea. logo, the reality is often: we have exhausted our thoughts, but no satisfactory result has emerged. But in fact, there are rules to be found.

The first: (First point)-Initial preparation

Please prepare:

A lot of paper (can also be a notepad);

A pencil (or any pen you like).

Why do we say that, when we are thinking about a problem, many ideas will burst out from time to time, and they all It’s a moment of inspiration. If you don’t record it right away, you’ll probably only remember what you ate after a meal.

——A good memory is not as good as a bad writing. This is the bitter history summarized by the predecessors, and we can learn from it.

The second: (Second point) - Screening

It’s time to show off the initial sketch plan!

Principles of selection

(1). Simple and clear

The logo we design should be concise. An overly complex logo can easily dazzle and make people confused. The focus is on a small part of the entire logo, trying to figure out what is at this point, rather than focusing on your overall effect.

(2) Comfort

It should make people feel comfortable, but should not cause obvious resistance or discomfort.

The third: (The third point) - Beauty

I say this word because in the end we must show that beauty is necessary. It is just a good idea, but the expression is like shit, and the result is That’s it!

So how to improve the beauty. You can consider it from the following aspects:

1. Lines

When the plan has just been screened out, it is still only in the form of a sketch. The lines are still all horizontal and vertical, so how can we achieve the lofty form like others? Select image

Actually, there is a shortcut here.

Use some existing graphics to make logo lines: such as rectangles and circles, because these graphics have a natural beauty and will appear natural. Especially the circle, it is used when there are curve requirements, it is used at intersections, and multiple circles can be used together, so as to ensure the continuity of the curve and ensure that it has changes.

2. Typesetting

The typesetting mentioned here is mainly the typesetting of the logo with text and the overall effect. This is also an issue worthy of consideration. The size, arrangement, and spacing of each element require our attention.

If you want to quickly improve your typesetting skills

I recommend a book: "A Design Book for Everyone"

The author tells us how to use the four principles: Comparison , repetition, alignment, intimacy for typography.

3. Color

The selection of color is very important, because color can directly affect people's emotions and then mobilize people's cognition. For example:

Red expresses passion and fast pace;

Blue expresses calmness and profound heritage;

Therefore, You need to know what kind of company you are designing for and what kind of culture it has. This is very important for color selection.

4. Size

Finally, I hope you note that you need to save logos of different sizes, logos placed on outdoor display boards, logos placed on products, and logos that appear on the Internet. These different sizes of your logo need to be saved. When submitting it to the customer, write down notes. This can reflect your design details and give you extra points!

Having said all that, I believe you have a certain understanding of logo production.

Design is a road of no return,

I like this road with rich colors,

I am not opposed to being serious,

But I also like weird ideas,

and I like to collect weird ideas,

and I’m always happy to be lazy,

The most important thing is to love life!