Recently, Didi has been making constant moves. It is reported that Didi secretly submitted IPO documents in the United States on the evening of April 9. At the same time, Didi Chuxing’s Xiaoju Jingjing officially changed its name to “Didi Jingjing”. In addition to Geely's success, Didi's increased focus on the energy business is inevitable for the company's development and it will continue to improve the travel ecosystem.
As the largest travel platform in China, Didi has taxi, ride-hailing, ride-hailing, bus, freight and other businesses, and has a large energy demand; in addition, the energy industry is the last game in the "Internet +" Dao, with the strong support of national policies and the background of intelligent vehicles and new energy, the "Internet + energy" field has a trillion-level market. Didi's increase in energy may create another "Didi", and the company's valuation is expected to increase.
Xiaoju.com changed its name to “Didi Fueling”, and energy has a trillion-dollar market.
The long-rumored IPO of Didi Chuxing has the latest progress. Recently, there are media reports that Didi Chuxing It has secretly submitted IPO documents to the SEC on the evening of April 9, Beijing time, and applied for listing in the United States. Didi Chuxing did not respond to the news.
Coincidentally, on April 6, Didi Chuxing’s Xiaoju Fueling Service officially changed its name to “Didi Fueling Service”. When you enter Didi Chuxing APP through refueling/charging, you can see that Xiaoju refueling has been changed to "Didi refueling", and the original Xiaoju refueling applet has also been renamed as Didi refueling.
Xiaoju’s name change seems to be uncharacteristic. In recent years, Didi Chuxing has launched a multi-brand strategy to promote more recognizable brands. Including the launch of its own exclusive bicycle brand "Qingju Bicycle"; its car service platform was upgraded to Xiaoju Car Service; Didi Private Car was renamed "Licheng Private Car"; the community e-commerce platform "Chengxin Selection" was launched; Didi Carpooling was upgraded to "Qingcai Carpooling" and "Hua Xiaozhu", a brand targeting young users, was launched.
From this point of view, Didi changed the name of Xiaoju refueling to "Didi refueling", perhaps to pay more attention to the original energy business, and to use the higher reputation of "Didi" to do better and faster Drive the expansion of the refueling business; in addition, "Didi refuel" is a pun, which encourages the company before Didi Chuxing's IPO and has a good meaning.
Since its establishment in 2012, Didi Chuxing has indeed been "refueling" all the way. Starting from the initial online taxi-hailing, it has continued to explore the depth of its business, enriched its online taxi service categories, and launched express, premium, and private cars. , luxury cars; in order to cover more consumer groups, Qingcai carpooling, Huaxiaozhu, car rental and other businesses have been launched. To improve long- and short-distance travel, Didi has laid out categories such as ride-hailing, exclusive bicycles, exclusive e-bikes, and buses.
At the same time, Didi Chuxing continues to expand its business breadth, entering driving, errands, freight and other fields; improving the travel ecology, tapping the potential of automobile services, and testing the waters of refueling, charging, car maintenance, finance, insurance and other fields. Keeping up with industry development trends, Didi has entered community e-commerce, food delivery, smart car manufacturing and other industries.
Industry insiders believe that Didi continues to enrich its business lines and expand its travel territory; it crosses multiple fields and quickly gains market share; it is Didi that wants to release more positive signals to the market. Didi has Capabilities are expanding; Didi is telling bigger stories in order to obtain higher company valuations.
Behind the name change of Xiaoju, the energy industry is the last track for "Internet +". Under the background of intelligent automobiles and new energy, the "Internet + energy" market space is rapidly opening up. As my country proposes, carbon dioxide emissions will strive to peak before 2030 and strive to achieve carbon neutrality before 2060. The automobile industry will also become a key industry.
According to data from the Ministry of Industry and Information Technology, my country's automobile sales reached 25.311 million units in 2020, ranking first in the world for 12 consecutive years. Among them, new energy vehicle sales reached 1.367 million units, a year-on-year increase of 10.9%, a record high. This data can be analyzed from two perspectives. First, fuel vehicles are still the mainstream in my country, and the demand for digitalization of gas stations is prominent. Second, new energy vehicle charging piles are still in a period of rapid growth and have unlimited prospects.
In fact, with the popularity of new infrastructure in 2020, new energy charging piles are developing rapidly.
Recently, data from the China Electric Charging Infrastructure Promotion Alliance showed that the number of public charging piles in March increased by 13,200 units compared with February, a month-on-month increase of 1.58%, and a year-on-year increase of 57.0%. From April 2020 to March 2021 , an average of about 25,700 public charging piles were added every month.
At present, the "Internet + Energy" track is becoming more and more popular, and players are also developing. In March this year, Energy Chain announced the completion of a new round of strategic financing of US$200 million. This year, it has completed a total of US$300 million in strategic financing. Its shareholders include Xiaomi Group, Joy Capital, NIO Capital, etc. Previously, it was reported that Energy Chain Group will officially go public in the United States in the first half of 2021, and the fundraising scale is expected to be US$300 million to US$500 million.
The industry believes that from the iteration time of the energy development industry, the industry is undergoing a transformation: users are accustomed to the online trend; the digital transformation of the energy industry chain including pile stations; travel giants bring the Internet Genes and strong to B advantages have entered the market in a big way. Opportunities in the energy industry are highlighted. New energy will subvert the entire energy opportunity. Every company has an opportunity. There are several trillion-level tracks in terms of platforms, hardware, power generation, etc.
To improve the travel ecology, Didi focuses on the advantages of energy business
The uncharacteristic name change better reflects Didi’s emphasis on the energy business. As early as five years ago, in order to adapt to the trend of sharing, intelligence and electrification in the automobile industry, Didi began to lay out the energy business. In February 2016, Didi announced the establishment of Xiaoju Refueling; in January 2018, Didi established Xiaoju Charge.
In 2019, the observation and water testing ended, and the merger was officially announced to establish the Xiaoju Energy Division. Xiaoju Energy is positioned as an energy retail platform, covering various energy categories such as refueling, charging, gas refilling, photovoltaics, and energy storage, providing car owners with one-stop digital energy services.
Didi’s strategic depth is determined to increase its energy business. This is Didi Chuxing’s industrial depth. It is building its own moat and an extension of the travel platform to the automotive industry chain. In November 2020, Didi Chuxing released its first online ride-hailing customized model, the D1. Didi Chuxing CEO Cheng Wei said that Didi has become a car operator.
In fact, as early as April 2018, Didi Chuxing and 31 automobile industry chain companies initiated the establishment of the "Torrent Alliance" to cooperate with the entire automobile industry chain to build an automobile operator platform. Promote the development of new energy, intelligence, and shared industries, and work together to build a service platform for future travel users and car owners.
At present, Didi’s energy business has been strongly integrated and closely related to online ride-hailing, freight, including D1, autonomous driving and other businesses. Didi must strengthen its energy business to ensure the overall continued improvement of its travel business. This is an inevitable requirement for Didi's sustainable development.
Didi is currently the largest operating vehicle platform in China, providing 550 million users with online ride-hailing, ride-hailing, public transportation, ***shared bicycles, ***shared motorcycles, driving services, customization, etc. Automobile services, this part of the self-owned automobile business accounts for about 30% of vehicle energy consumption in the domestic market.
In Didi’s extension to the automobile industry chain, energy is also the sector that accounts for the largest cost. Judging from Didi's own car business, the refueling and charging business can save drivers at least 10% in costs every year.
Didi’s energy layout is based on business needs on the one hand, and the industry is full of opportunities on the other. There are 30 million drivers and 100 million car passengers in the Didi ecosystem, which is its own natural traffic pool. Moreover, these drivers are operational drivers, so the retention rate and frequency of use are relatively higher. Moreover, within the Didi ecosystem, the cost of recruiting online ride-hailing drivers is low.
Taking the refueling business as an example, the cost of recruiting new drivers through Didi’s ecosystem is almost zero. For example, in the process of recruiting new online ride-hailing drivers, drivers will be notified and guided to places that can help drivers become more efficient. To save money on charging and refueling channels, there will also be entrances such as Xiaoju refueling and Xiaoju charging in the driver’s owner’s APP and mini-programs for the convenience of drivers.
After five years of development, Xiaoju Gas has cooperated with PetroChina, Sinopec, Shell, BP, etc., covering more than 7,000 gas stations in more than 300 cities across the country, from Beijing, Shanghai, Guangzhou and Shenzhen to New Tibet and Inner Mongolia. Qing provides refueling services to more than 17 million car owners of all types. In 2020, Xiaoju’s GMV exceeded 30 billion.
At the same time, Xiaoju Charging has cooperated with nearly 500 companies including State Grid, China Southern Grid, BYD, and BP, covering more than 100 core cities across the country, and has built more than 2,000 high-experience and high-standard charging stations. Xiaoju Charging Station is connected to more than 70,000 fast charging stations at the same time. Provided 86.6 million new energy vehicle charging services to 1.34 million users. As of March 2021, Xiaoju Charging has averaged more than 6 million charging degrees per day.
Combined with Didi’s deep exploration in the comprehensive energy field in the past few years, Didi will increase its efforts to synergize with the macro resource advantages of the automotive aftermarket to deliver efficient transportation capacity to the market. At the same time, it will join hands with more energy operators and property developers parties, capital parties and related research institutions to jointly explore an Internet innovation model that coordinates upstream and downstream energy.
In addition, in the new era of autonomous driving, travel methods are changing, and so are the energy supply models of transportation vehicles. Unified management of public charging piles and refueling will become an important vehicle energy supply method. Didi must embrace the era of energy digitalization, and energy digitalization may be able to create a billion-level market for Didi.