1. Nike-America

The name Nike is very auspicious in the eyes of westerners, easy to read and remember, and can be called loudly. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, and also representing movement and gentleness. Nike's trademark, the design of which is a small hook, is simple and powerful, and it is as urgent as lightning. At first glance, it makes people think of the speed and explosive force generated by using Nike sporting goods. For the first time, the sports shoes named after "Nike" have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.

2. adidas adidas-Germany

adidas is a German sporting goods manufacturer and a member company of Adidas AG. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas. At present, Adidas ranks second after "Nike" in the market share of sporting goods. The slogan on Adidas' trademark is: Impossible is Nothing

3. Reebok-American

Reebok. The original meaning of this word refers to an antelope in southern Africa, which is light and good at running. Reebok hopes that after putting on Reebok sneakers, consumers can run freely in the vast world like Reebok antelope and fully enjoy the fun of sports.

4. PUMA-Germany

PUMA was founded in Herzogenaurach, Germany in 1948. Puma, which means puma in Chinese, is a large multinational company mainly producing shoes and sportswear in Germany. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people.

5. FILA-Italy

FILA brand was founded by fila brothers in BIELLA, Italy in 1926. In the 197s, in order to cooperate with the diversification strategy, we expanded the sportswear business with broad prospects at that time, and successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball and football clothes. Today, Feile has won a good reputation for its excellent products, wide use and novel design. The products are sold in more than 3 countries such as Paris, Rome, Los Angeles and Japan.

FILA is the top three sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, snow skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA (Fila) unique in international top sports brands and famous all over the world.

6. MIZUNO-Japan

Mizuno is one of the world's leading sports brands, serving all kinds of sports. Mizuno Co., Ltd. of Japan was recognized as a sponsor of the Olympic Games by the International Olympic Committee. Shanghai Mizuno Co., Ltd. is one of the main production bases in Asia, with three factories for ready-made clothes, baseball gloves and golf clubs and the domestic sales department responsible for the operation and sales of China market. A complete set of imported Japanese equipment, technology and management mechanism. Production and processing of export products, while relying on Japanese technology, and constantly strengthen the development of domestic products and market development.

MIZUNO has a wide range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safe. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and strengthen the functionality of products to meet the needs of today's market. Excellence in quality control is the foundation of MIZUNO products.

7. UMBRO, umbro-UK

UMBRO, an internationally renowned brand with a history of 84 years, is a British-based football clothing manufacturer, which was founded in 1924 by the British Comfrey brothers. In 28, Nike, the world's largest manufacturer of sports shoes and clothing, announced that it agreed to acquire Umbro, a British football goods manufacturer, for 285 million pounds (about 4.5 billion Hong Kong dollars).

8. Back-to-back kappa-Italy

Back-to-back kappa was not called kappa at first, and its predecessor was a small company called m.c.t The full name of this company is "Society Anonima Calzificio Torinese", which was established in turin, northwest Italy in 1916, and mainly produces socks and underwear. The original trademark of this company was aquila, and later it became the present kappa.

With the success of casual wear, back-to-back kappa began to focus back on the sporting goods market. Since the Kappa brand entered the China market in 22, its brand positioning of "sports, fashion, sex appeal and taste" and the complementary market activities have also made the Kappa brand more and more popular among fashion people.

9. Diadona Diadora-Italy

The birth and growth of Diadora is closely related to the history of Italy. The hometown of MARCELLO DANEL, the founder, was the shoe supply station of the Italian army at that time during World War I, and the shoe-making technology here was preserved and developed after the war. DANIELI inherited the traditional shoe-making technology in his hometown, and constantly innovated, and finally established his own brand-—DIADORA in 1948.

1. LOTTO, Le Tu-Italy

In p>1973, Lotto Company was established in Italy. At the beginning of its establishment, LOTTO mainly focused on tennis. At that time, when LOTTO was mentioned, tennis shoes and tennis T-shirts first came to mind. Lotto has always occupied an important position in the field of football, and its technical content, brand influence and financial strength are not inferior to other brands in the world, especially in Europe. Compared with Adidas and Nike, its price advantage is quite competitive.