When the golf club turns into a beautiful flower umbrella, you will believe that there is really magic in this world. ?

Golf legend, airplane pilot, business manager, advertising spokesperson, business elite, prostate cancer survivor... When the teenage Arnold Palmer ranked first in the Pennsylvania League, From his first appearance in the game, people were captivated by the magic he cast with his stick, and over more than fifty rich years his reputation grew alongside his success. ?

Arnold Palmer, active in his first club at the age of four. At the age of 17, after his first win at the fifth Western Penn Amateur Championship, he officially began to focus on his game and work hard for it. However, when a car accident took the life of his good friend Bud Worsham (the younger brother of the 1947 American dragster champion), the deep pain of losing his friend made Arnold Palmer resolutely leave college and Served as Coast Guard for 3 years. ?

After his service ended, he once again became the king of the golf world. Not only did he win the 1954 U.S. Amateur Championship, he also won the Ohio Amateur Championship for the second time, and then set his sights on the Eastern Pennsylvania Championship. ?

The love of a king also carries the magic of the court. After a whirlwind courtship, Arnold Palmer and his wife married in 1954. During his career, his wife accompanied him to various parts of the world. ?

The superb football skills that swept the world, the courtship experience that captivated all living beings, and Arnold Palmer’s personal charisma and attraction were as irresistible to his followers as gravity. I don’t know how to resist. They have a majestic name: Arnold Parma. ?

Fantasy of Flowered Umbrellas:? If you feel bad because you don't have a multi-colored umbrella, please don't fret... ?

Please tell Arnold Palmer and speak up Ask him for a handful and Arnold Palmer will happily send you one. ?

Because we all know that he has a small velvet pocket that always contains a unique umbrella sign. ?

In 1960, after Arnold Palmer won the CHERRY HILLS U.S. Open, MARK MCCORMACK said: "If you replace Arnold Palmer with a hot-selling product, he will now become Became a pair of immortal crocodile shoes.” ?

In 1961, McCormack established Arnold Palmer Enterprises as part of a global strategy. At that point they suggested that they needed a corporate identity. Parmar sat around a conference table at a Holiday Inn in Ligonier, Pa., with a group of business people, trying to brainstorm a trademark that could be used in clothing, golf clubs and other relatively stable industries. However, countless ideas they thought were promising, after in-depth investigation, the conclusion was either too mediocre, or had no practical significance, and some of them had already been registered by other companies. ?

Until, an idea flashed through Pama: "How about an umbrella?" Pama said. ?

Some members immediately jumped up from their seats: "What type of umbrella?"?

Pama was referring to a multi-colored golf umbrella, but they thought that if they were traveling , it’s a miracle that the insurance company didn’t register this trademark. Even though the odds were low, they decided to have their lawyers investigate the sign. ?

A few weeks later their legal team was surprised to learn that no one in the world had registered a trademark using the umbrella symbol. ?

In this way, Parma's new company logo was formed - an open floral umbrella composed of red, yellow, white and green. ?

In the Asian market, Arnold Palmer Enterprises is a legend. Through various groups of people, you will see various fashion, sports or retail goods, tools, etc. with the "Flower Umbrella" logo of Arnold Palmer Enterprises.

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For forty years, Arnold Palmer could be seen wearing various clothes with the "Flower Umbrella" logo of Arnold Palmer at almost any time, as did other employees of Arnold Palmer. . Whether they are on the golf course or at a business event, Arnold Palmer Enterprises employees proudly display their beautiful umbrella logo. ?

Flower umbrellas bloom brilliantly: ?

Rated as one of the "Top Ten Best-Selling Clothing Brands in China", it is produced by ARNOLD PALMER, the four-time US Golf Masters champion. The American "Flower Umbrella" international brand founded by Nopama in 1955 is popular all over the world for its pure quality, exquisite workmanship, simple design, fresh colors and other characteristics. ?

This flower-colored umbrella held up by elegant ladies to block the sun when watching golf is accelerating its contagious influence in the minds of Chinese people. ?

Hua Umbrella brand? Theme style positioning: ?

⊙ "Hua Umbrella" focuses on the neutral "petty bourgeoisie" of American style, and is intended to interpret a life mood and taste. . This kind of emotional taste is permeated with the understanding of life and life, and this kind of leisure and fashion contains a kind of romantic feelings. ?

⊙The concept of "Flower Umbrella" is "casual and romantic lifestyle", making living room life a "simple" but "comfortable" thing. ?

⊙"Flower Umbrella" is a brand for the public in the Chinese market. It combines fashionable design with advanced technology to interpret the themes of "leisure and fashion", ?"romance and tenderness". While leading the fashion, it also maintains warmth and elegance. The diversity of themes, fabrics and techniques can meet the needs of different consumers. ?

Hua umbrella brand?Market development positioning:?

⊙Market positioning: mid-to-high-end?

⊙Product positioning ratio: 30/50/20?Medium Low/medium/medium-high?

⊙Targeted cities:?First and second-category cities?

⊙Business model: chain and franchise?

⊙Consumer group: Urban "petty bourgeoisie" people aged 18-45 who pay attention to quality life?

Hua Umbrella Brand? Consumer group positioning:?

Positioning the "petty bourgeoisie" group. It not only appears in the petty bourgeoisie, it also often appears in the wealthy class, middle-class class and working class. Their common characteristic is the pursuit of quality life. ?

It means the consumer group with "a little money and a little leisure". They pursue a mood and taste of life, and pay attention to fashion culture; they pursue a kind of leisure and romantic feelings, which is the kind of urban The romance of modernization;?

Therefore, the "petty bourgeoisie" people exist in a wide range of areas, and their number far exceeds the upper and middle classes of society. They are college students and graduate students with romantic sentiments. They are white-collar workers who work in foreign-funded companies and other well-paid state-owned and private enterprises after graduating from college. They are single aristocrats in the city. They are alternative people who wander around the Internet all day long for emotional adventures. They are relying on There are some kind of urban free people who make a living by freelancing. They are journalists, editors, unknown artists, etc. who have a relatively high degree of freedom. They even include some middle school students who love romance. ?

The design concept positioning of Hua Umbrella Brand: ?

The overall design is simple, casual, casual and romantic, that is, ?'tranquil and wild', neither soft nor greasy. , and don’t be wild and boundless;?

The colors are tolerant and optimistic, spreading joyful and positive emotions, and giving the soul a feeling of comfort and relaxation. ?

The design inspiration comes from sports, travel, spas and parties, pursuing a free and easy romance and life style, looking for your own fashion personality, knowing how to care for the physical and mental pleasure, and pursuing the quality of health and rest.