The first thing that needs to be considered in packaging design is to meet the needs of consumer groups, which is exquisite, beautiful, high-end and upscale. A perfect gift makes people feel good about giving it. If it has a very ordinary structure and appearance, of course there are different opinions.
Packaging is a comprehensive reflection of brand concept, product characteristics, and consumer psychology. It directly affects consumers' desire to purchase. We firmly believe that packaging design (product packaging design, food packaging design, daily chemical packaging design,) is a powerful means to establish affinity between products and consumers. In today's economic globalization, packaging and commodities have been integrated. As a means of realizing commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that the business community and designers have to pay attention to. The function of packaging is to protect goods, convey product information, facilitate use, facilitate transportation, promote sales, and increase product added value. As a comprehensive subject, packaging has the duality of combining commodities and art.
Successful packaging design (product packaging design, food packaging design, daily chemical packaging design,) must have the following 5 key points: shelf impression readability appearance pattern trademark impression functional characteristics description packaging design refers to Select appropriate packaging materials and use ingenious craftsmanship to design the container structure and packaging beautification and decoration for packaged goods.
From this we can see the three major elements of packaging design. Appearance elements Appearance elements are the appearance of the display surface of the product packaging, including the size, size and shape of the display surface. There are three types of forms we see in daily life, namely natural forms, artificial forms and accidental forms. But when we study the morphological composition of products, we must find a form that is suitable for any nature, that is, extract things with the same regularity and call them abstract forms. We know that morphological composition is the appearance elements, or these are called morphological elements, which are various ever-changing forms formed by certain methods and rules. Form is composed of points, lines, surfaces, and bodies. The main forms of packaging include: cylinders, cuboids, cones and various shapes, as well as combinations of related shapes and various shapes formed by different cuts. The novelty of packaging forms plays a very important role in visual guidance for consumers. The unique visual form of printing can leave a deep impression on consumers. Packaging designers must be familiar with the characteristics of the morphological elements themselves and their expressions, and use them as materials to express the beauty of the form. When we consider the appearance elements of packaging design, we must also understand it from the perspective of formal beauty principles.
In accordance with the formal aesthetics of packaging design and the functional characteristics of the product itself, various factors are organically and naturally combined to achieve a perfect and unified design image. The formal beauty laws of packaging appearance elements are mainly considered from the following eight aspects: the law of symmetry and balance, the law of stability and lightness, the law of contrast and harmony, the law of repetition and echo, the law of rhythm and rhythm, the law of comparison and association, the law of proportion and scale, the law of unity and change, and the other In addition, before designing the packaging, the production cost must be considered, that is, the materials used must be selected based on the customer's quotation. Do you have any other questions?