Today's fate belongs to the middle and high-end grade.

Jinshiyuan is a wine brand of Jiangsu Jinshiyuan Liquor Co., Ltd. The date of trademark registration announcement was August 21st, 1997, and Jinshiyuan Liquor was listed in Nanjing on August 25th, 1996. Formerly known as Jiangsu Gaogou Distillery, it is located in Gaogou Town, Lianshui County, Huai 'an City, Jiangsu Province. In 1996, it founded Jinshiyuan brand, focusing on the concept of "China people's wedding wine". The controlling shareholder is Jinshiyuan Group Co., Ltd., and the actual controller is Lianshui County People's Government of Jiangsu Province.

today's fate has formed three brand structures: national fate, today's fate and gaogou liquor, which focus on high-end, mid-range and low-end liquor respectively. Today's fate focuses on low-end Luzhou-flavor liquor. With the cultural marketing of "predestination", predestination once flourished in the wedding banquet market. In 24, it launched "Guoyuan" and began to set foot in high-end liquor.

Market expansion

Today's fate is the "second child of Sujiu" for many years, and it has always been overwhelmed by Yanghe in the province. According to the report of Huajing Industrial Research Institute, in 22, the share of Yanghe in Jiangsu province and city was 36%, and in this world, it was 9%. In 219, Yanghe began to adjust its channels, control its inventory, and this century took the opportunity to seize the market. The market in the province rose rapidly and the gap with Yanghe narrowed. By the first half of 221, its revenue volume has caught up with half of Yanghe, and its growth rate has also outperformed Yanghe, reaching 31.33%.

In p>214, Jinshiyuan started the pace of market expansion outside the province and vigorously expanded its dealers. By the end of the third quarter of 221, the number of dealers outside the province had reached 6, accounting for 6% of the total number of dealers. Since 218, the sales expenses of this century have been rising steadily, and the growth rate is higher than the revenue growth rate.