Its OEM brands include: Hengyuanxiang, Beijirong, and Anjiren.
1. Nanjiren: Since 2008, Nanjiren has transformed into a "brand authorization" model, with more than 1,800 external authorized suppliers, and more than 10,000 dealers and authorized stores. The annual income from selling tags alone has exceeded 1.3 billion yuan, and he has already accepted the profit.
2. Arctic Velvet: Arctic Velvet is also one of the important leading brands in my country's thermal underwear industry. It was founded in 1998 and has occupied the market with high quality and low price. After the brand was launched, Beijijing did not continue to do things in a down-to-earth manner. It followed the footsteps of Nanji Ren and Yu Zhaolin, and reduced the proportion of its own products in production to earn trademark licensing fees.
3. Hengyuanxiang: In order to increase the company's revenue, Hengyuanxiang has made great strides in selling hang tags in recent years. It should be said that Hengyuanxiang also has strict requirements and product specifications for brand licensees. However, as the authorized stalls expand, the quality of the products produced by the licensees continues to decline, which also greatly reduces Hengyuanxiang's brand effect.