The trademark design you mentioned is actually part of the VI design

VI includes: (1) Basic brand element design (2) Brand product packaging design (3) Product brochure or Folding (4) Company brochure design (5) Exhibition design (6) Advertising creative design (7) Brand marketing and promotion design (8) Corporate image visual identity system design.

Designing a set of corporate trademarks requires

First, preliminary market research, investigating and comparing the logos of various peer companies

Second, the trademark Communicate and establish some concepts, forms and intentions as expected

3. First draft-final draft-finished draft (not detailed here)

4. Trademark filing and registration-VI identification manual production- Internal guidance and training on corporate VI image

If you already have a VI manual, then when you design the logo, you must provide the VI manual to the designer

All aspects of corporate image promotion Color standards must be produced in accordance with the VI visual identity manual (this is visual marketing)

If you want to modify the old logo and VI visual identity manual, you must tell the designer what parts of the previous logo and VI manual were unsatisfactory< /p>

Or the forms and ideas for the new logo and new VI manual must be provided to the designer. . .

If you are a new company and want to create a corporate LOGO, vi manual, and product brochure, there are several difficulties:

1. The vision of the company’s future development direction, the company’s business philosophy, Concepts such as corporate culture need to be sorted out with brand planning experts to set the tone for the entire corporate image planning.

2. Product photography and high-definition material pictures need to be provided to designers. It is impossible for designers to draw a product out of thin air. Because of the need for printing, all pictures, including material background pictures, and product pictures need to be of ultra-high-definition quality (generally above 3000px*3000px)

3. The company's corporate image identification color, if there is no design VI manual, as the company's business expands, you will find that the designed albums, advertisements, websites, etc. will look confusing if you compare them together. The company needs to have a unified image recognition. From LOGO to color matching, VI design is required.

After solving these three problems, designing anything in the enterprise will be more effective with less effort. Designers only need to provide creative ideas and production techniques instead of being busy communicating ideas with corporate customer leaders, searching for high-definition product pictures and comparing previous design albums and racking their brains on how to use color matching to match the company's consistent image.

I recommend Shanghai Baiwen, a professional VI and corporate image design company.

Their clients include well-known international and domestic companies: Tencent (long-term partner), Baxter Red Wine VI ,

Michelin Event Planning, Weiquan Exhibition, Xima Shoes VI, YTO VI, Macro and Micro Capital VI, Xiangfeng VI, Orui VI,

SCK, SONY Exhibition, Strategic partners of hundreds of companies including Youth Auto VI, Fujitsu VI, Jiada VI, Aipu Picture Album, China Railway Picture Album, Mingdong Picture Album, and Penoma VI.

The first search result for "Shanghai Baiwen" on Baidu is brandbv