Three elements of logo design:
First, the speed of design. It is in the fast pace of modern life that logo design should be clear and concise.
Second, the accuracy of the design. In other words, the design company's works reflect the accuracy of the content, and the logo design must reflect the nature and characteristics of the company, group, trading company and commodity.
Third, the amount of information designed. Design needs to reflect the breadth and depth of content.
Logo design
I think we should add a formal aesthetic feeling. I have seen some simple, accurate and informative designs, but they are not beautiful. Some designs are not beautiful, and some are uneven in black and white. In a word, they don't conform to the formal rules and modeling rules of design, which makes the logo design lose its artistic appeal and visual impact.
Some important principles should be considered when designing trademarks and badges.
Design points:
First, the identifiability of design marks. Logo design must have a unique personality, which is convenient for the public to know and remember, leaving a beautiful and deep impression. But relatively speaking, if the design company's logo works are very similar to others', they look familiar, have no features, but their faces are blurred, which will definitely not leave an impression on people.
Second, the originality of design. Design is expensive in having original ideas and shapes, and so is logo design. The original logo will leave a unique impression on the public and stand the test of time. Creativity can be created out of nothing, or design creativity can be added into tradition and daily life to bring forth the new.
Third, the design of the times. Logo design should not be out of touch with the times, giving people an old and backward impression. Of course, the logo of modern enterprises should have a modern sense; Enterprises with rich historical traditions should also inject the flavor of the times, carry forward the past and lead the trend.
Fourth, regional design. Each enterprise has different regional characteristics, which may be reflected in the historical background of the organization, the cultural roots behind the products or services, the scope and objects of the market. Signs can have obvious regional characteristics; But relatively speaking, it can also have a strong international image. This is often the most difficult place for designers of design companies to grasp.
Verb (abbreviation of verb) marks the applicability of design. Logo design must be suitable for the visual communication media adopted by institutions and enterprises. Each media has different characteristics or limitations, and the application of trademarks must adapt to the conditions of each media. No matter the shape, size, color and texture, we should consider it carefully. Therefore, the design works have good applicability.
A design company needs three basic spirits to create a good logo design:
First, the advocacy of design. The design company must make the ideal proposition pursued by the enterprise clear, then turn it into understandable graphics, take the most suitable theme as the expression of creativity, and finally form the unique value and culture of the enterprise.
Second, design internationalization. This means starting from the local area, rather than appealing to the viewpoints of Europe, America and Japan, so that people can see the enterprises or brands in China (Taiwan Province Province) at a glance and gradually form a good impression. In short, it takes local culture as its "meaning" and western aesthetics as its "shape" to meet internationalization.
Third, the design is dynamic. The design company needs to change from a decent, honest and pragmatic image to an innovative, challenging and positive modern enterprise. The symbol of stability can no longer be a symbol of enterprise management. How to express modern needs on signs requires strength and movement.
Logo design must have three elements: width, height and length:
First, the breadth of design. Refers to the shape that can be widely used in business cards, bills, billboards, passbooks, cards or gifts. Some design kanban is beautiful to apply, but once it is used on passbook or card, it will paste into a ball. This kind of logo design is not good, and it must be used in all the communication and publicity tools of the enterprise to be a good logo design.
Second, the height of the design. It refers to having an international sense and being able to have a high degree of completion in color and modeling.
Third, the length of the design. Refers to the extensibility of time. That is: a good design company, its works can not only be two or three years old, nor can it be regarded as outdated designs, but must be able to survive and develop with enterprises. Therefore, the logo design should be applicable for at least 10-20 years.
The design of logo should be accurate, concise and have enough information. A good design company must follow the basic design spirit and give logo more creativity and significance in the design process.