1 Brand

After a period of development, in 2003, crocs has set off a wave of popularity that swept the world, becoming a brand loved by people all over the world and integrated into fashion. and fun, versatile crocs shoes. In February 2006, Crocs was listed on Nasdaq and set a record for the highest first-day share price increase for a footwear company's IPO.

2 was born

Editor

In 2002, the three founders of the company noticed that the special material clogs produced by the Canadian Foamcreations company had good anti-slip properties. , it is also very comfortable to wear. They made certain modifications on the original basis and designed a shoe originally prepared for rowing. The shape of these shoes is very similar to slippers, with holes on the upper and a strap that can rotate to prevent slipping. Crocs received great attention at the 2002 Fort Lauderdale International (Lauderdale Boating Sports Show). In 2004, Crocs bought the patent-holding Canadian company and named the material Crostile resin. This material contains closed-cell resin that can automatically deform under the influence of body temperature to adapt to the shape of the foot. The name of the company and its main products are Crocs, which means the nickname of crocodile (crocodile). Because crocodiles are strong reptiles with no natural predators, this is very close to the company's product positioning. However, the company also had disputes with the French Crocodile Company, which is also in the apparel industry.

3 products

Since crocs started selling its first pair of shoes "Beach" in November 2002, the company's product line has expanded to 7 major types (molded shoes, flat shoes , boots, flip-flops, heels, lace-ups, loafers), over 140 types and nearly 100 colors of shoes throughout the year. At the end of 2009, the brand launched the Crocband series, which based on the classic round-toe Beach shoes, added retro sneaker elements and sports shoe midsole design. In May, in response to the World Cup in South Africa, 11 international limited edition models of Calaban will be launched: Brazil, Argentina, the United Kingdom, Spain, South Africa, South Korea, Germany, Italy, the Netherlands, France, and the United States. The 11 models incorporate the national flags of each country. elements to meet the preferences of different fans and bring unique passion and collection meaning.

Calopan International Edition (Brazil)

Calopan International Edition (Brazil) (4 photos)

The innovative material Croslite design has won Crocs the Ergo is certified by the Ergonomics Society of the United States and minimizes the possibility of human body injury when wearing it, which can truly and effectively benefit customers. This anti-slip, anti-odor, non-marking antibacterial material Croslite is undoubtedly the key to distinguishing Crocs shoes from competitors and counterfeiters. The one-time molding process of Crocs not only prevents the waste of materials but also contributes to environmental protection.

Crocs' creative designs and changing colors provide customers with a wide range of footwear options for comfort, versatility and casual lifestyle. The brand launched the "Feel Good Revolution" marketing theme in the Asian market in 2010, which simply and directly highlights Crocs' consistent brand image of comfort, liveliness and creativity, and aims to convey breakthroughs and changes in product design. Comfortable and novel leisure life shoes are available to more consumers all year round.

4 Identify authenticity

Packaging

If you do not want to buy fake or imitation CROCS shoes or you want to buy counter CROCS shoes. First of all, make sure that all packaging and gifts are complete. All the packaging of CROCS shoes at the counter includes (shoes, signs, hooks, plastic bags, paper or cloth bags), and gifts are generally available (CROCS fans, CROCS mobile phone chains, CROCS flying discs, etc. ) This is the first step to avoid buying fakes.

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Material

Authentic product: The soles are soft and the shoes are lightweight. They will wrinkle like human skin after being worn for a long time.

Fake: The material is counterfeit, and the foot feel is similar to ordinary plastic shoes.

For online shoppers, this can only be inspected on site when receiving the goods.

Details

Authentic product: Because it is formed at one time, there may occasionally be rough edges, but there will be no problems with the letters and details.

Fake goods: Some fake goods may have English letters printed in the wrong direction or in the opposite direction because they ignore details or the counterfeiters have poor English proficiency. Others look worse.

Maintenance

Authentic product: Due to the special fabric, even if the authentic product has some creases and impressions, they can be restored with a blow with an electric dryer.

Fake product: I haven’t tried this, but I don’t expect it to have the same reaction as the genuine material.

Side buckle

Authentic product: The side buckle used to buckle shoelaces, with a small crocodile logo watermarked on it, is flat to the touch and is finely printed.

Fake: The small crocodile on this side buckle feels three-dimensional because the printing technology cannot reach that level.

About buttons

Buttons priced below 10 yuan on the market are basically fake. In fact, it is easy to distinguish between real and fake buttons. The words on the back of real buttons are very clear. And it can't be scratched off with your fingernails. But the words on the back of the fake button fell off when I scratched it with my fingernail. [2]

5 Cleaning Methods

Edit

Crocs shoes with canvas surface only need to be washed normally or washed in the washing machine, but it is best not to use washing powder , washing powder will turn your shoes yellow, you can use dish soap instead. CROCS shoes should not be exposed to the sun to dry on the balcony. They should be air-dried. You can also wrap the shoes in toilet paper and dry them. Except for the leather ones, other crocs can be cleaned with ordinary brushing. For printed crocs, do not brush hard with a hard brush. Use a soft brush or rag to wipe. Ordinary crocs can be scrubbed directly with a brush; if the white edges cannot be brushed off, you can use an eraser. Wipe, it is best to brush it clean and then dry it, so it will not turn yellow. This way your beloved shoes will be clean.

6 Product Origin

Jibbitz, the Chinese name is "Jibbitz". It was born into a local Calado family. In 2005, a mother of three, Sheri Schm

CROCS

CROCS

elzer, wanted to make their 12 pairs of crocs shoes more interesting. , invented the first decorative buttons with his own hands using clay and colored diamonds. Sheri's husband Rich saw potential business opportunities, so Jibbitz's product line officially started from a small family workshop. A year later, Jibbitz has become popular all over the United States and has achieved a considerable number of 8 million pills worldwide. In December 2006, Crocs officially acquired Jibbitz, making it an important product line of Crocs.

To date, Jibbitz’s products have grown into a wide variety of products. From a simple graphic at the beginning, the small buttons have gradually added more details and full colors. Cooperation with major animation brands has also continued to introduce new ones: Mickey Mouse, Garfield, Spongebob, Superman, Winnie the Pooh, Hello Kitty, Doraemon, etc.

In addition to the common small shoe buckles, there are also mobile phone cases, wristbands, coin purses, collection boards, handbags, etc. There are more than 600 products to choose from. These derived products can also be buttoned up with small buttons to make them unique.

CROCS Shoes

CROCS Shoes

Perhaps you are still admiring the bright colors and unique shapes of Crocs' waterproof sandals and sandals. This American company with the slogan "ugly is beautiful" is about to give you another shock: spreading resin from your feet to your body.

From plastic shoes to plastic clothing

Crucs, a famous casual shoe brand in Colorado, USA, recently announced that the company’s colorful waterproofs will welcome a new partner—— Crocs resin clothing.

Consumers will soon be able to purchase tops, shorts and skirts based on Crocs' exclusive Croslite (closed cell resin) material. In addition to Croslite, these clothes will be mixed with a variety of natural fibers, such as cotton for comfort, or sweat-proof materials suitable for outdoor sports.

CROCS bag

CROCS bag

At a fashion show not long ago, Crocs showed off its latest series of clothing, including T shirts, men's overalls, children's shorts, trousers and skirts. These new products went on sale in the United States in October of that year. A spokesperson for the company said that the company has successfully used a special resin material, Croslite, in shoes, mixed into the yarn, so this new type of clothing will also have the advantages of being lightweight, durable, and breathable. Women's clothing will all be available in 2008. The spokesperson explained: "The production of men's and children's clothing is relatively simple, and a little waiting can make our women's collection more perfect."

The origin of Crocs

2002 , a sailor stumbles across a type of clog made by a Canadian plastics company and worn in spas. This weird-looking shoe was made of a special resin material, which later became known as Croslite. It is waterproof, lightweight, different from plastic and rubber, and can inhibit the growth of bacteria and fungi. It also becomes softer with body temperature and better fits the contours of the foot. It is extremely comfortable to wear and can reduce muscle fatigue. So the sailor and Crocs founders Lyndon Hansen and George Bonndyke began selling the distinctive shoes. It was not until 2004 that Crocs purchased the Canadian company that mastered Crostile resin production technology for US$5.2 million on the advice of Ron Hind, a regional manager of an electronic product manufacturing company, and officially began to expand its business. brand.

Today, Crocs is sold in more than 80 countries around the world, including the Americas, Europe, Africa and the Asia-Pacific region. In 2006, it also entered China.

“Ugly is also beautiful” - this is the impression Crocs gives people.

I believe many people are deeply impressed by Crocs’ unique advertising slogan “Ugly is also beautiful”. In fact, this clog-style plastic big-toe shoe was unceremoniously rated by many fashion people as the ugliest shoe in history after Ugg boots. However, the charm of Crocs also captured more people. Some people commented that this is an inspirational slogan that makes all things that are not beautiful feel confident, and is suitable for people who are not confident.

First of all, many children like these colorful shoes very much; mothers who do housework also like them because the plastic is easy to clean; animal rights activists, elderly people who are prone to falling, and people who want to keep their pairs of shoes Health care workers with easier feet also love it. What's more important is that these "ugly shoes" have also appeared on the feet of some international superstars: the famous American country singer Faith Hill, Hollywood star Matt Damon, actor Al Pacino, etc. are all Crocs. loyal fans; even US President George Bush was once photographed wearing a pair of gray Crocs sneakers!

Unlike many famous brands that pay too much attention to appearance, the three founders of Crocs had the same ideals from the beginning, hoping to infuse fashion and fun elements into the most comfortable shoes. . Comfortable design, brilliant colors and unique resin materials are the main features of Crocs. In the words of Crocs brand enthusiasts, the shoes are extremely comfortable and follow the feet, as if they have grown on the feet.

Crocs also cooperated with Disney to design the holes on the shoes into the shape of Mickey Mouse's head. This style is especially popular during the holidays. Crocs produced Disney-themed shoes in 2007, following the release of the Disney movie. This strategy is designed to help Crocs firmly hold on to those fickle demographics, the youth market.

About CROCS

crocsTM first launched non-fading Beach outdoor sports shoes at the 2002 Fort Lauderdale International Boat Show. They became very popular immediately and have been recognized as fully functional and fashionable shoes over the years. Lightweight shoes.

During 2003 to 2004, crocsTM sales were satisfactory and it still adhered to strict quality control. In order to cope with business development, crocsTM expanded its production lines, warehouses and logistics to provide better products and services, and also introduced the management team of Foam Creations to strengthen the company's management. Today, crocsTM has a sales network all over the world, and customers can also order on the Internet.

In the face of rapid business growth, crocsTM continues to stick to its beliefs and provide customers with lightweight, comfortable, fashionable, full-featured and affordable shoes.

1.) Really soft and super comfortable, as if it transforms into a mold for your feet

2.) Net weight is only 170 grams

3.) Breathable Holes allow air to circulate and keep feet dry

4.) Top trendy Italian style

5.) Ventilation holes can drain water and sand

6.) Can be washed and bleached in water

7.) Easy to store, just wipe clean

8.) Tailor-made footbed for ultimate comfort and support

Brand Story

Editor

Unintentional work

Sheri Schmelzer, 43, lives in Boulder, Colorado, USA . One afternoon three years ago, it was raining, and Xie Li was doing needlework at home. In order to entertain her three noisy children, she found some silk appliqués and small beads from her sewing kit to decorate the Crocs "crocs" worn by the children.

Each of the three children has several pairs of Crocs Crocs in different colors, and they even wear them to school. "I just wanted to make them laugh," Cheri recalled. "They were so excited when they saw the ornaments that they were clamoring for different colors."

Sheri's husband, Richard, is a successful businessman. The entrepreneur, when he saw the children happily showing him "crocs" decorated with various patterns, he immediately realized that this was a rare business opportunity. The next day he applied for patents for all the Crocs "crocs" accessories, trademarks, etc. designed by Cheri.

After everything was ready, the Schmelzers' company was officially established. The company is named "Jibbitz" and specializes in the production of Crocs "crocs" decorations. They originally planned to invest $300,000, but actually spent less than $200,000. “Because we were profitable almost right out of the gate,” Sheri said.

Widely Popular

The Schmelzer children wore Crocs "crocs" decorated with various flowers to school and were immediately popular with other children. , they all requested to decorate their Crocs "crocs" with various patterns. The Schmelzers were flooded with orders.

Three months later, on the Schmelzers’ wedding anniversary, the Jibbitz website was officially launched. Schmelzer said: "We chose this special day because this enterprise is the result of our joint efforts, and we have to meet the challenges of the future together."

Every day the Schmelzers will receive 200 orders. As demand increased, they began to cooperate with overseas companies, who produced the jewelry and they were responsible for sales.

Jibbitz advertises on its website that it "allows customers to creatively express their personality with personalized shoe accessories." Jibbitz has developed 1,100 ornaments so far, each selling for about $3. These include everything from Harry Potter feathers to Disney characters.

Jibbitz also customizes best-selling jewelry according to the characteristics of different regions.

For example, the company makes football ornaments for Europe, designs "Hello Kitty" ornaments for Asia, and sells flag ornaments to the United States. Jibbitz jewelry has been exported to 86 countries and regions.

Million Housewives

As of August 2006, the Schmelzers had successfully sold 8 million accessories. The company's website features a map showing the distribution of wholesalers with red dots. When the map was first set up, there were only 5 red dots on it. Three days later, there were 20 red dots. In less than two weeks, red dots were all over the map. Cheri became a celebrity and was invited to appear on the TV talk show "The Oprah Winfrey Show" and participate in the recording of the "Million Housewives" episode.

The Schmelzers sold Jibbitz to Crocs for $20 million in December 2006. In fact, the two companies have been in contact for a long time. One of the three founders of the Crocs brand also happens to live in Boulder, Colorado. When he saw one of the Schmelzers' daughters wearing Crocs "crocs" decorated with Jibbitz accessories, he immediately gave her his business card and asked her to tell her mother to call him

Sherry recalled: "I didn't want to sell Jibbitz at the beginning, I wanted to prove that I could run it well. In the end we succeeded, and it was far more successful than I expected. When I sold Jibbitz two years ago, I was full of dissatisfaction. Jibbitz jewelry sales have exceeded 100 million US dollars. Sherry predicts that the future sales of Jibbitz jewelry will be immeasurable.

Sheri admitted that Jibbitz jewelry’s success was beyond her expectation, but she believed that this success would not be short-lived: “Because the Crocs brand itself has begun to reposition itself, I am also designing new designs. accessories styles. We are actively developing other products. ”