The company regards product quality as the life of the enterprise and pays attention to brand building. Successfully passed ISO9001 quality management system certification, ISO14001 environmental management system certification, HACCP food safety and health management system certification and ISO18001 occupational safety and health management system certification. Plum MSG is recognized as "green food" by the Green Food Office of the Ministry of Agriculture. "Plum Blossom" is a well-known trademark in China.

The "Plum Blossom" trademark has been registered in 47 foreign countries and regions. Products are exported to more than 50 countries and regions including Western Europe, North America, South America, and Southeast Asia. It is a direct supplier and partner of well-known domestic food production companies and the world's top 500 food and trading companies. In 2011, it ranked 478th among China's top 500 companies.