Basic introduction
1
Sufi believers
Sophie is a sanitary towel brand of the Women's Care Division of Unijia Group in Japan.
The progress of the times has changed the way of life. More and more women enjoy life while working happily. In view of the changes of modern women, Youjani makes a scientific analysis from the aspects of physical and mental care, and holds the desire to liberate women from physical and mental bondage such as menstrual period and leucorrhea, and provides high-quality sanitary napkins and pads. Let the troubled days stop worrying.
In order to meet the diversified and high-end needs of modern women, the sanitary towel brand Sophie has prepared products with different thicknesses, materials and lengths for different occasions. You are free to choose sanitary napkins that suit you. I believe that with our products, even those eventful days are as comfortable as usual.
In recent years, because the pads can help underwear keep clean, their users have increased year by year. "Sophie" brand pads have prepared menstrual and non-menstrual pad products for you according to different occasions of use.
As an international brand, the physiological products of sofy brand are sold in East Asia and Southeast Asia. (except in some areas) based on high-performance night sanitary napkins and pads, it has won the support of many women in Asia.
Sufi brand not only occupies a leading position in the market share, but also won the honor of "the first choice brand for product quality and customer satisfaction in China women's products market in 2004", and maintained the first brand position in Shanghai, Beijing and Chengdu (according to statistical data of AC Nielsen over the years). This fully embodies Youjani's marketing concept of "cultivating the newly launched products into the first brand in the market". On June 5438+ 10, 2000, the company successfully launched the "Mommy Baby" diaper, which was welcomed by consumers as soon as it went on the market, and its sales performance rose steadily, becoming one of the major baby diaper brands in China. With "Sophie" and "Mommy Baby", the sales performance of Uniqlo has achieved rapid growth in just a few years. Compared with 1997, the sales in 2004 increased by 1500%. It has been rated as one of the top 500 industrial enterprises in Shanghai for several years.
UnicharmCorporation, founded in 196 1, is a leading multinational group company in the field of non-woven fabrics and water-absorbent materials. Its business scope includes baby products, female products, adult care products, daily cleaning products, pet products, etc., and also involves a wide range of fields such as preschool education and building materials. Youjani has production bases and sales companies in many countries and regions in Asia, Europe and North America, and its business covers the whole world. Since its establishment, the company has always pursued "NOLA &；; DOLA "(meaning" make every effort to build first-class products around you and help you realize your life dreams ") is the enterprise concept, providing first-class goods and services for consumers and making unremitting efforts to create a comfortable and convenient life.
2
whisper
Whisper, a female health care product brand of Procter & Gamble, USA. Since 199 1 entered China, Hushubao has been committed to providing high-quality daily care products for women in China. From 65438 to 0999, Hushubao became the first brand recognized by China Women Medical Doctor Association and recommended by authoritative experts, and established the image of an authoritative health expert in the field of women's nursing consumer goods.
1983, the world's first "Hushubao" sanitary towel was born. ...
199 1 year, Hushubao made its debut in China, bringing advanced and comfortable personal hygiene products to women in China.
From 65438 to 0998, China consumer behavior survey showed that Hushubao became the "first" sanitary towel brand in the eyes of female consumers in China.
1999 became the first brand recognized by China Women's Medical Association and recommended by authoritative experts.
Since 1999, Hushubao has become the first brand in China feminine care products market.
Procter & Gamble is the largest consumer goods company in China, and brands such as Rejoice, Shufujia, Olay, Pampers, Tide and Gillette are in the leading position in their respective product fields.
Procter & Gamble has 65,438+027,000 employees in more than 80 countries and regions around the world. In fiscal year 2007, the company's annual sales approached $78.9 billion. Procter & Gamble has factories or branches in more than 80 countries around the world, and its products of more than 300 brands sell well in more than 60 countries and regions, including beauty salons, home care, household health products, health care, food and beverage, etc.
It has been nearly 20 years since P&G came to China, and the China market has grown into one of the fastest growing markets in the world. Through a series of efforts in environmental protection and social responsibility, Procter & Gamble has earnestly fulfilled its responsibility for the sustainable development of China society.
three
American Broadcasting Company Inc (ABC)
ABC personal care brand, named after the first letter of the English word "Always Being Clean", means always pursuing cleanliness, hygiene and health. ABC brand includes personal care products such as sanitary napkins, sanitary pads, wet wipes and nursing liquid, which are designed for women who cherish themselves, pay attention to personal care and health, and pursue high-quality life.
Jing xing Trade Development Co., Ltd. was established on May 23rd, 1998. With the direction of developing professional, healthy and hygienic personal care product brands, the company is committed to becoming a "personal care expert" serving consumers. The high quality of products is the basis of competition in sanitary products industry. Jingxing Company's brands include ABC series sanitary napkins, Li Qing series wet wipes, EC series wet wipes, ABC series wet wipes and Free series sanitary napkins, which occupy an important position in the market and are very popular. Network marketing has spread all over the country in more than 30 provinces and cities, and its products are exported to Southeast Asia and other places, and it also attracts international groups to make OEM production.
four
Space 7
"Seven degrees of space" is a series of sanitary napkins for girls launched by Hengan Group, a famous household paper enterprise. Hengan Group, founded in 1985, is one of the earliest enterprises to enter the sanitary napkin market in China, and is currently the largest manufacturer of sanitary napkins and baby diapers in China. Its business scope involves two pieces of maternal and child health products and household paper, with total assets exceeding 4 billion yuan and employees exceeding 1 10,000. There are more than 40 independent corporate companies in 14 provinces and cities nationwide, and the sales and distribution network covers the whole country. Hengan International Group Co., Ltd. 1998 was successfully listed in Hong Kong. The market share of leading products Anle, Anerle sanitary napkins, Anerle baby diapers and heart-to-heart printed paper products has ranked first in China for many years. In 2006, the sales revenue of Hengan Group exceeded 5 billion yuan, and the tax paid was more than 600 million yuan.
Hengan Group relies on China's well-known trademarks, as well as well-known brands such as Anle, Anle and Anerkang, to produce and sell 100 varieties of female sanitary napkins, baby diapers, adult diapers and paper products. In 2002 and 2003, "Anle", "Anerle" and "Soul-to-Soul" products were awarded the title of "National Inspection-Free Products" by the General Administration of Quality Supervision, Inspection and Quarantine.
In 2005, the "soul mate" series products were awarded "China Famous Trademark" by the General Administration of Quality Supervision, Inspection and Quarantine.
Hengan Group's quality management system has been running for ten years, and it has obtained ISO900 1:2000: 2000 quality management system and product quality double certification from Fangyuan Mark Certification Center. 200 1, Hengan introduced Thomas Group, a world-famous management consulting service company, into the enterprise, and further promoted enterprise management and reform, so as to meet the needs of competition under the new situation and build a truly consumer-and market-oriented company, which took a solid step to build a "century-old Hengan". Hengan's goal is to build a top manufacturer of feminine hygiene products, diapers and household hygiene products in China.
five
Kotex
Kotex kotex？ 1920 was born in the United States. It is the first sanitary towel brand for women in the world and the first sanitary towel brand to educate the public in menstruation knowledge.
Now, Kotex? Kotex？ It is sold in more than 0/50 countries around the world, occupying the top three market shares in the United States, Europe and North Asia. Every day, women all over the world are sharing the convenience brought by this revolutionary creation.
Kimberly-Clark (China) Co., Ltd. has two brands of sanitary napkins-KOTEX and Shuermei instant blue. Different from the previous sales model, since 20 10, the two brands have merged into one and formally merged into "kotex instant blue". With the new integration and product upgrade of the two brands, the new generation of kotex Instant Blue has four times the instant suction function *, giving consumers all-round protection.
In terms of pads, kotex and Shu's small Q bags are also merged into "kotex's small Q bag". "kotex small Q bag" provides 5 pieces of independent packaging, which is more convenient to carry! Let consumers feel clean and fresh every day!
Kotex instant blue sanitary napkins and kotex small Q-bag pads, with high-quality products and intimate design, make every woman feel comprehensive care every day.
six
Anerle
Anerle, who knows you, cares about you, sincerely accompanies you every month, and is the closest and most reliable friend. No matter what happens in life, it is your safest harbor, and it will accompany you through special days and nights with unfailing gentleness and patience. Anerle's protection is considerate and thoughtful!
Hengan Group, founded in 1985, is one of the earliest enterprises to enter the sanitary napkin market in China, and is currently the largest manufacturer of sanitary napkins and baby diapers in China. Its business scope involves two pieces of maternal and child health products and household paper, with total assets exceeding 4 billion yuan and employees exceeding 1 10,000. There are more than 40 independent corporate companies in 14 provinces and cities nationwide, and the sales and distribution network covers the whole country. Hengan International Group Co., Ltd. 1998 was successfully listed in Hong Kong. The market share of leading products Anle, Anerle sanitary napkins, Anerle baby diapers and heart-to-heart printed paper products has ranked first in China for many years. In 2006, the sales revenue of Hengan Group exceeded 5 billion yuan, and the tax paid was more than 600 million yuan.
Hengan Group relies on China's well-known trademarks, as well as well-known brands such as Anle, Anle and Anerkang, to produce and sell 100 varieties of female sanitary napkins, baby diapers, adult diapers and paper products. In 2002 and 2003, "Anle", "Anerle" and "Soul-to-Soul" products were awarded the title of "National Inspection-Free Products" by the General Administration of Quality Supervision, Inspection and Quarantine.
In 2005, the "soul mate" series products were awarded "China Famous Trademark" by the General Administration of Quality Supervision, Inspection and Quarantine.
Hengan Group's quality management system has been running for ten years, and it has obtained ISO900 1:2000: 2000 quality management system and product quality double certification from Fangyuan Mark Certification Center. 200 1, Hengan introduced Thomas Group, a world-famous management consulting service company, into the enterprise, and further promoted enterprise management and reform, so as to meet the needs of competition under the new situation and build a truly consumer-and market-oriented company, which took a solid step to build a "century-old Hengan". Hengan's goal is to build a top manufacturer of feminine hygiene products, diapers and household hygiene products in China.
seven
Merlot Mermaid
MERRO Mermaid High-end Female Personal Care Brand
Ms karin bohr was founded in Denmark in 2000, and her products include sanitary napkins, mini towels, wet wipes, nursing fluids and other special care products for women. Since its establishment, the brand has been taking strict and well-known EU standards as its quality requirements, and is committed to bringing real care and care to modern women who care about themselves and pursue quality life with advanced production concepts and technologies, thus quickly selling well in many countries around the world.
MERRO Mermaid officially entered China on 20 14, hoping to convey the concept of "happiness, elegance, romance, relaxation and optimism" advocated by the brand to modern women through the wonderful experience brought by high-quality products, so that they can return to themselves and enjoy life gracefully and confidently.
In 2002, the Group built its own industrial park of more than 50,000 square meters, and now it has more than 65,438,000 middle and senior professional technicians and more than 400 production employees. The company strictly implements ISO900 1:2000 international quality management system standards. In addition, the fully enclosed dust-free workshop built in accordance with EU standards, world-class production equipment and advanced technology, complete testing equipment and more than ten years of professional production experience have laid a solid foundation for Yonglin to maintain its leading position in the industry.
eight
Learya
Leya has been committed to providing high-quality and high-value-added physiological health products for women in China, so that women can feel at ease during menstruation and have no burden day and night.
Kao Co., Ltd. was founded in 1887, formerly known as "Nagase Store" (Shi Jian, Hua Wang). It is a western-style grocery store, which mainly sells American-made cosmetic soaps, Japanese-made soaps and imported stationery. And its founder is Guro Nagase. At present, Kao products involve more than 600 kinds of cosmetics, most of which are polymer chemicals.
Based on consumers and customers, we will wholeheartedly provide high-quality products and strive to fully satisfy and enrich the lives of people all over the world.
Kao Group has developed consumer products for ordinary consumers in cosmetics, skin care products, shampoo and hair care products, health functional drinks, physiological hygiene products and other health care products, laundry detergent, household detergent and other laundry care and household cleaning products. In addition, in the "industrial chemicals business", we respond to the needs of the industry in detail and provide industrial products.
Based on consumers and customers, we will adhere to the principle of "creating quality products" and make contributions to enriching and satisfying the lives of people all over the world.
Kao, since its establishment, has always been based on consumers and customers, wholeheartedly providing high-quality products, and taking the mission of "making contributions to enriching and satisfying people's lives all over the world" as its mission, and constantly carrying out business activities. 1890 (Meiji 23rd year), a high-grade cosmetic soap Kao Soap, was a commodity that announced the dawn of Japanese daily chemical and household products market, and the origin of the company name came from it.
nine
Jieting skin care
Jieting brand was founded in 1997, which belongs to the women's health care brand of Bao Si Group. With the subdivided product design concept and brand personality of self-confidence, intelligence and pleasure, it is deeply loved by women in China.
As an expert in "professional health and trustworthy" of high-end female health care products, 1997 has been adhering to the quality management tenet of "Excellence and quality first" and relying on advanced technology and R&D strength, it has continuously provided consumers with products with more professional quality, more advanced concepts and more scientific design. /kloc-for 0/0 years, Jieting brand has cooperated with international professional research companies to study and understand the most direct product needs and expectations of female consumers. Nearly 100 outstanding R&D and management talents of this brand are committed to developing innovative products that better meet the actual needs of consumers.
Today, Jieting has advanced fully enclosed workshop, first-class domestic and foreign high-automation production equipment, ground disinfection and sterilization system, and workshop air microbial index detection system, which ensures the hygiene and sterility of the production environment and brings more comfortable and safe nursing products to female consumers in China. Since the listing of 1997, Jieting brand has been rated as "national inspection-free product" by AQSIQ and relevant provincial and municipal authorities for many times, and has been selected as "quality trustworthy product" and "consumer's first choice brand" by consumers. In 200 1 year, Jieting brand took the lead in passing the ISO9001:2000 quality management system standard in the same industry, and realized the quality assurance management from market research, product research and development, manufacturing, monitoring and testing to after-sales service. At the same time, the brand adheres to the principle of "selecting high-quality raw materials", and selects imported high-quality raw materials and domestic first-class raw materials. The first step in production is to ensure the high-quality foundation of products.
10
Yili Elis
Hygiene, no side leakage, large absorption, dryness, comfort, close fitting and no sweltering are the important demands of women for sanitary napkins. As the guardian of women's peace of mind, "Yili/Elis" also incorporated these needs into the product design of "multiple peace of mind guarantee" as a necessary consideration index for launching products! Therefore, Yili /elis has been favored by more and more female friends since its listing, making women feel super comfortable and safe during their physiological period.
Yili /elis, a famous paper company from Japan with decades of experience in sanitary napkin research and development, cooperated with APP Guangjin Group, a leading domestic paper company, to establish a high-quality sanitary napkin brand founded by Jin Wang (Suzhou Industrial Park) Sanitary Products Co., Ltd., and through interaction with many domestic sisters, they used the scientific research technology of China and Japan to develop a product series-Super Anxin, which is suitable for different needs of Japanese consumers.
Jin Wang health products co., ltd
In June 2005, APP Guangjin Group, Japanese Dawang Paper Co., Ltd. and Jin Wang (Suzhou Industrial Park) Hygiene Products Co., Ltd. jointly invested 29 million US dollars, and established a new milestone of domestic sanitary napkins in Suzhou Industrial Park, Jiangsu, China, which was officially put into production in July 2005. Jin Wang Sanitary Products Co., Ltd. has advanced full servo production line (servo system), imported dust removal equipment and perfect sanitary napkin testing equipment, and obtained ISO9000 quality system certification in 2006. In August 2006, it officially met with consumers in China.