Introduction:
19 1 1 year, Bayer stoffer established Youseli oil-based emulsion skin ointment, which is the first stable emulsion of its kind. Oskar Troplowitz, the boss of the company, named the company NIVEA, which was inspired by the Latin Niveaus, -a, -um (meaning Snow White). In 1930s, Bayer began to produce sunscreen, shaving cream, shampoo and facial care products. The trademark "Nivea" was confiscated by many countries after World War II, but Bayer Christopher finally bought back all the trademark rights at 1997.
Today, in the PGU Research Center of ——BDF, the most authoritative skin and medical research center in the world, 100 doctors are developing natural and efficient products, and the results make Nivea the largest skin care brand in the world. Its brand image-"Nivea can give the gentlest care to the skin" has been deeply rooted in the hearts of the people. Nivea has become synonymous with skin care in Europe. Nivea's products have ranked first in the European market in terms of body care, facial care, sun protection, lip care, personal cleaning and men's skin care.