The first is the analysis part. Including:

1. Market analysis is PEST. Macro analysis of politics, economy, society, technology, etc. 2. Competitive analysis is the analysis of competitors’ selling points and USP. 3. Consumer analysis refers to consumption habits, motivations, etc.

The second is the strategy part. Including: 1. Planning goals are tasks to be completed. 2. Refining the promotional selling points, that is, finding your own USP and then packaging the information. 3. Publicity strategy refers to media cooperation and public relations activities. Online and offline.

Final evaluation and budget. This is very important in certain situations and plays a role in supplementing and establishing confidence.

Types of advertising themes

1. Psychologically related themes

Psychologically related themes include the following aspects:

1. Strongly introduce the new use of a certain product that surpasses other varieties;

2. Compare with similar products to show that your product is superior to other similar products in terms of function, quality, etc.;

3 , prove that if you buy the advertised product, you can solve or avoid some unpleasant things;

4. Inducing consumers to deepen their memory of the product trademark, thereby increasing the brand's popularity in the minds of consumers;

5. Emphasize that products can beautify consumers’ image and improve their status.

6. Use beautiful language and influential media to promote products that can bring spiritual enjoyment to consumers;

7. Repeat advertising slogans repeatedly to deepen consumers’ understanding of the product. impression of the company and its products.

2. Related to the corporate image

Establish the image of the company as a leader in a certain field;

1. Emphasize that the company's products improve consumers' living standards The inestimable contribution made;

2. Highlight the company’s strong market and sales position;

3. Promote the company’s spirit of meticulousness, hard work, courage to enterprising, and unwillingness to lag behind. ;

4. Strengthen the company's international good image and pave the way for products to enter the international market;

5. Create a warm, friendly and lingering corporate family atmosphere.

3. Related to purchasing actions

Use popular fashion to induce consumers to follow suit;

1. Encourage consumers to increase the number of purchases of goods without going overboard. business;

2. Promote consumers to buy new products that have just entered the market;

3. Stimulate consumers to increase the use of advertised products and make consumers believe in the product The quality of the product is excellent;

4. Highlight the unique features of its own products and stimulate consumers to make impulse purchases;

5. Induce consumers to try their own products, thus making competition Rivals exit the market.

4. Related to marketing

1. Attract consumers to buy through prize sales;

2. Stimulate consumers’ interest in a certain brand Basic needs;

3. Use the form of pasting anti-counterfeiting signs to enhance consumers’ recognition and use legitimate means to protect their rights;

4. Hymn the new products that are about to enter the market, in order to stimulate Consumers should be mentally prepared for purchases;

5. Use small profits but quick turnover to win over consumers;

6. Emphasize the convenience that business services bring to consumers;

7. Provide after-sales services to consumers to relieve consumers from worries;

8. Tempt potential target consumers to join the consumption ranks and expand the sales market of products.