The importance of protecting intellectual property rights is as follows:

1. The intellectual property protection system is committed to protecting the intellectual achievements of right holders in the fields of science and technology and culture;

2 , Protecting intellectual property rights can bring huge economic benefits to enterprises and enhance economic strength;

3. Protecting intellectual property rights is conducive to promoting foreign trade and introducing foreign business and foreign investment. The country vigorously develops intellectual property laws and regulations, protects intellectual property rights through laws, protects the legitimate rights and interests of intellectual property subjects, and cracks down on illegal activities through laws to ensure the smooth operation of the intellectual property market and stimulate people's enthusiasm for creation and invention.

Intellectual property rights refer to the exclusive rights that people enjoy in accordance with the law with respect to the results of their intellectual labor. It is usually the exclusive right or exclusive right granted by the state to creators over their intellectual achievements for a certain period of time. my country’s intellectual property rights Property rights law mainly includes basic legal systems such as the Trademark Law, Patent Law, Copyright Law, and Anti-Unfair Competition Law, as well as the Regulations on the Protection of New Plant Varieties, the Regulations on the Protection of Integrated Circuit Layout Designs, "Regulations on the Protection of Geographical Indication Products" and other relevant legal regulations.

Whoever uses a registered trademark to produce shoddy goods, pass them off as good quality, and deceive consumers will be ordered to make corrections within a time limit by the industrial and commercial administration departments at all levels according to different circumstances, and may be notified or fined, or may be ordered to make corrections within a time limit. The Trademark Office revoked its registered trademark. If a registered trademark is revoked or is not renewed upon expiration, the Trademark Office will not approve applications for trademark registration that are identical or similar to the trademark within one year from the date of cancellation or cancellation.

Article 4 of the "Intellectual Property Law" Enterprises, institutions and individual industrial and commercial persons who need to obtain the exclusive right to trademark for the goods they produce, manufacture, process, select or distribute shall apply to the Trademark Office Product trademark registration. Enterprises, institutions and individual businesses that need to obtain the exclusive right to use a trademark for the services they provide must apply for service trademark registration with the Trademark Office. The provisions of this Law regarding commodity trademarks shall apply to service trademarks.

Article 1 of the "Trademark Law of the People's Republic of China" is to strengthen trademark management, protect the exclusive right to trademarks, urge producers and operators to ensure the quality of goods and services, maintain trademark reputation, and protect consumers. This law is specially formulated to benefit the interests of producers and operators and promote the development of the socialist market economy.