Steve Jobs, one of the founders of Apple computer English name: Steve Paul Jobs, one of the founders of Apple computer, was awarded the national technical medal by President Reagan in 1985; In 1997, he became the cover of Time Magazine. In the same year, he was rated as the most successful manager and a famous "computer madman". Enterprise type: computer industry. Growth record: He is an American-style hero, who has experienced ups and downs, but still stands. As Hemingway said in The Old Man and the Sea, a man can be destroyed, but he cannot be defeated. He and Steve Watts created "Apple", which set off a wave of personal computers and changed an era. However, it was banned at the peak and fell from a high building to the bottom. But 12 years later, he made a comeback and started the second "Steve Jobs" era. Company experience In January 1977, Apple was formally incorporated. On December 12, 198, the stock was listed on Wall Street. In 1983, Jobs focused on the new personal computer. In 1984, the first Mac went on the market in 1985, and Sculley swept the floor to set up NeXT 1986, Jobs bought Pixar 1989, and NeXT failed in 1993. Jobs shut down the hardware part of NeXT. Toy Story became famous in 1995. In 1996, Apple acquired NeXT Jobs as a consultant. In 1997, Jobs became the CEO of Apple again. In 1998, the iMac became the best-selling personal computer in the United States. In 1999, Apple introduced iBook, G4 and iMac DV. In 2, Apple suffered quarterly losses again, and its share price fell sharply. In 21, the flat iMac was introduced to replace the IMAC that had been around for three years. [Edit this paragraph] "Apple" was born on February 24, 1955. Steve Jobs was born in San Francisco, USA. Just after he was born, he was ruthlessly abandoned by the father of a university professor and the mother of a decadent artist. Fortunately, a kind couple took in the poor bastard. Although he is an adopted son, his adoptive parents are very kind to him, just like parents. When he was a student, Jobs was smart, naughty and unscrupulous, and he often liked to make some ridiculous pranks. However, his academic performance is outstanding. At that time, Jobs lived near the famous "Silicon Valley", and his neighbors were all employees of Hewlett-Packard Company, a veteran of "Silicon Valley". Under the influence of these people, Jobs was obsessed with electronics since childhood. An HP engineer saw him so obsessed that he recommended him to join HP's "Discoverer Club". This is a party specially held for young engineers, which is held in the company's restaurant every Tuesday night. It was at a party that Jobs first saw the computer, and he began to have a hazy understanding of the computer. When he was in junior high school, Jobs met Woz, who was five years older than him, at a class reunion. Woz is the president of the school electronic club, and he is also very interested in electronics. The two hit it off at once, and eight years later they founded Apple Computer Company. At the age of 19, Jobs, a freshman in college, had a whim and dropped out of school to become an employee of Atari TV Game Company. Not long after, young and restless, he became interested in Buddhism again, even gave up his job, and went across the ocean to India to follow exorcist's practice. The result can be imagined. Not only did you not learn to become a Buddha, but you also suffered a lot on the way. He had to return to atari to become an engineer. After settling down, Jobs continued his interest when he was young, and often worked with Woz to ponder computers in his own garage. They dreamed of owning a computer of their own, but at that time, all the products sold in the market were commercial, bulky and extremely expensive, so they planned to develop them themselves. It is necessary to make a personal computer with a microprocessor, but the retail price of the 88 chip at that time was $27, and it was not sold to people of unregistered companies. Undaunted, the two men kept looking, and finally bought a 652 chip produced by Motorola at the Wisconsin Computer Products Fair in San Francisco in 1976. Its function was almost the same as that of Intel's 88, but the price was only $2. With the 652 chip, two ecstatic young people returned to Jobs' garage and started their great innovation. They designed a circuit board, installed the 652 microprocessor, interface and other components on it, and connected the microprocessor with the keyboard and video display through the interface. In just a few weeks, the computer was installed. Jobs's friends were shocked, but they didn't realize that this ugly thing was the world's first personal computer, which would bring much influence to the future world. But the shrewd Jobs immediately estimated the market value of this homemade computer. In order to raise funds for mass production, he sold his Volkswagen car and persuaded Woz to sell his precious HP 65 calculator. In this way, they had $1,3 to lay the foundation for their great cause. On April Fool's Day in 1976, Jobs, Woz and his friend Long Wayne did something that influenced future generations: they signed a contract and decided to set up a computer company. The name of the company was decided by Jobs, who preferred Apple-called Apple. Later, it was the famous trademark-an apple that was bitten by someone. And their home-made computer is naturally regarded as "Apple I" computer. Apple I left sadly, but at the beginning, the business of Apple was very slow. After all, it was a brand-new thing. Except those who were interested in electronics, who knew what use it would be? Friends who were originally interested in Apple I now began to take a wait-and-see attitude, waiting for the introduction of a better Apple II. An accidental opportunity brought a turn for the "Apple" company. One day in July 1976, the retailer Paul Trail came to Jobs' garage. After watching Jobs skillfully demonstrate computers, he thought that the "Apple" machine had great prospects and decided to take a risk-ordering 5 complete machines, but demanding delivery within one month. Jobs was overjoyed, and immediately signed a contract and made a deal. This was the first "big business" he made. Time was too hasty and the task was heavy. Jobs and Woz braved the heat and worked day and night. They threw caution to the wind for the survival of the company. They spend almost every day sweating and fighting hard, working 66 hours a week. Finally, on the 29th day, they miraculously completed the task and handed over all 5 "Apple" computers to the businessman Terrell. 5 complete machines were sold out quickly in Terrell's hands, and with a good start, "Apple" became famous. Small batch production started. Jobs and Woz began to realize that their small capital was simply not enough to cope with this rapid development. Jobs later recalled: "About the autumn of 1976, I found that the market grew faster than we thought, and we needed more money." To this end, they went to find financial support separately, including Hewlett-Packard, the company where Woz worked, but unfortunately, these companies didn't realize the business opportunities and markets contained in it. Opportunities often favor hard-working people. In October 1976, millionaire Markkula came to visit Woz and their garage workshop. Markkula is a well-trained electrical engineer, and he is very good at sales promotion, so he is called a sales wizard. Because he made a fortune in the stock business, he chose to retire early. But seeing the new products of these two young people, Markkula is determined to return to his old job and help them set up the company with great fanfare. He took the initiative to help them make a business plan and gave them a loan of $69,, linking his fate with two young people. With the guidance of an expert like Markkula and this huge sum of money, the development speed of "Apple" company has been greatly accelerated.