Coca-Cola chooses red, and white Spencer cursive "Coca-Cola" is printed on a bright red background. The white characters have a leisurely beating state against the red background, and the cursive script gives people the feeling of coherence, streamline and elegance. Red and white, with traditional colors, looks simple, elegant and energetic. Although there are many different legends about the name Coca-Cola, the English name of Coca-Cola was actually named by pemberton's assistant and partner accountant Robinson at that time. He is a classical calligrapher himself, and he thinks that "two capital C's will look good", so he uses "Coca Cola", which is a spice extracted from the leaves of cocoa trees, and "Coke" is an ingredient extracted from cocoa fruits.