Why is Fenjiu the national wine?
Why is Fenjiu the national wine? Fenjiu is the representative of the eight famous wines with fragrance. The history of Fenjiu can be traced back to the Northern and Southern Dynasties. Fenjiu is called The spirit of Chinese wine represents people’s recognition of Fenjiu. Let’s take a look at why Fenjiu is the national wine. Why Fenjiu is the national liquor 1
Because Fenjiu pioneered distilled liquor and started a new era, it has an impact on all liquors, so it is called the soul of wine in China. As we all know, before the Tang Dynasty, most of the wine people drank was rice wine, whose main raw material was glutinous rice. After the Tang Dynasty, Xinghua Village in Shanxi Province adopted a new method of making wine, which was to mix cooked ingredients with koji and then distill it to create a new method of making wine. The wine brewed by this method is very refreshing and full of aroma, which has a profound impact on all wines in later generations.
Xinghua Village pioneered the use of distillation to make liquor. This liquor has a completely different experience and taste from the previous rice wine, and has deeply won the trust of the local people. People like it. Later, as people moved and migrated, this wine-making method began to expand from north to south, and then to the whole country. The wine making method of Fenjiu is used in every place. Combined with the special local geographical environment and raw materials, the wines produced are different, which forms the various liquors in China today.
This kind of liquor was first introduced to Shaanxi. Because Shaanxi and Shanxi are neighboring provinces, the famous liquor Xifeng Liquor appeared in Shaanxi Province. Then it gradually migrated southward and spread to Sichuan, where famous wines such as Wuliangye and Jiannanchun were formed. Later, it spread to Guizhou, where Kweichow Moutai was formed. Therefore, these famous wines are based on the wine making method of Fenjiu. It's just that the different geographical features and climate of each place result in different tastes.
So Fenjiu is called the soul of Chinese wine, which represents people’s recognition and respect for Fenjiu. Although Fenjiu is not as famous internationally as some other southern wines, people still appreciate and respect Fenjiu very much.
It is said that the impression that Fenjiu is the national wine should come from the history that Fenjiu was used during the dinner of the founding ceremony of the Republic of China. But in fact, Fenjiu is not the national liquor, and our country’s official has never stated that it designates Fenjiu or other liquor brands as the national liquor. This can be seen from the fact that Moutai applied for the national liquor trademark many times, but was rejected by the authorities.
Therefore, as of the date of my publication, China currently does not have a real national wine.
How to identify the authenticity of Fenjiu wine
As of the day I sent out the manuscript, Fenjiu Company has announced many authenticity identification methods, all of which are as follows:
1. Smartphone text message search inquiry: input "FJSY# anti-counterfeiting code" and send it to the recipient 12114 for anti-counterfeiting inquiry. The anti-counterfeiting code includes: bottle cap anti-counterfeiting code (the bottom 10 digits of the bottle cap production date), packaging box Anti-counterfeiting code (the 8-digit number below the production date on the top of the gift box)
2. Manual consultation hours: 8:00 in the morning to 12:00 noon or 14:00 in the second half of the day to 18:00 in the evening across the country The unified customer service contact number is 4008207778. Follow the language prompts for anti-counterfeiting inquiries.
3. Special equipment inquiry: (Currently only for high-end wine RFID inquiry) Please go to a regular Fenjiu store not far from you to check the authenticity of the liquor on the terminal device. Why is Fenjiu the national wine 2
The natural advantage is the necessity of the national wine
The difference between 99 points and 100 points is not 1 point, but the difference between heaven and earth. Maotai and Fenjiu can become the national liquor because of this 1-point gap, and the biggest reason is because of the natural advantages of the environment.
The excellent environment has an invisible impact on the water quality, raw materials and brewing process. When the small things add up, there will be a big gap. This is why many people can’t say Maotai. What is the difference between Fenjiu and Fenjiu, but I can really feel the difference between it and other liquors.
The temperament and taste that a national liquor should have
Have you noticed that in the past few years, some people may have liked the kind of liquor with particularly luxurious packaging, but that was just a temporary trend. For For most people, textured packaging is the most attractive. You can think back to the Moutai packaging you have seen. Are they all simple and elegant?
Most of the bottles used are porcelain bottles. This is a display of the quintessence of China. The patterns on them are also Chinese-style. This alone has attracted many fans. .
In terms of taste, they are rarely criticized because they really extract the advantages of raw materials and water quality. The natural taste is something that few other liquors can achieve. Whether it is a mellow and delicate taste or a long and rich aroma, these are levels that cannot be achieved by relying on additives. Otherwise, they would not be so successful.
Good reputation in the international market
Because Moutai and Fenjiu had a high status in the country at the beginning, they gained a good reputation when considering entering the international market. Chance. They have really seized this opportunity very well, not only creating a broader market for themselves, but also bringing China's liquor culture abroad.
It is undeniable that the huge influence and good reputation of Moutai and Fenjiu in the international market are also one of the important reasons why people recognize them as national liquors. Why is Fenjiu the national wine 3
Fenjiu is the representative of the light-flavored wine among the eight famous wines. The history of Fenjiu can be traced back to the Northern and Southern Dynasties. Although in the current market, the light-flavored Shanxi Fenjiu is less famous than Guizhou Sauce Lemon Maotai and Sichuan Luzhou-flavor Wuliangye are slightly inferior, but in terms of the origin of the wine, it is said that it is the ancestor of the latter two.
Chinese liquor is divided into aroma types, including strong aroma, sauce aroma, light aroma, rice aroma, etc. Fenjiu is a light aroma liquor, but light aroma liquor is not the most mainstream in the market until now. Flavor type, with the widespread circulation of Sichuan-style strong aroma and the craze of Maotai flavor in the past decade or so, the range of light-flavor liquor is not as wide as that of strong aroma, and the impact on consumers is not as deep as that of Maotai flavor. In the more than 500 billion liquor market, light-flavor liquor accounts for a very limited share. From a regional perspective, the light-flavor liquor family, led by Fenjiu, has been compressed to a small area along the Yellow River.
According to the large number of brewing vessels, wine storage vessels, and drinking vessels unearthed by the National Archaeological Team at the Xinghua Village site in 1982, Xinghua Village began brewing wine as early as 6,000 years ago, and it has never been used until today. stop.
The reason why Fenjiu has become the "founder" of the industry is that, firstly, it has a long history of brewing, and secondly, Fenjiu has not rested on its laurels, but has continued to innovate in technology and spread it to the outside world. . As mentioned above, with the rise of the Shanxi Shang Dynasty, a "manpower base" was created for Shanxi Fenjiu to go nationwide, thus transporting Xinghua Village's brewing skills to all parts of the country.
The “founder” is because of Fenjiu’s selfless and open spirit.
Shanxi merchants operate Fenjiu in two main ways: one is to sell the wine produced in Xinghua Village, Shanxi Province; the other is to invite winemakers from Xinghua Village to all parts of the country to imitate Xinghua Village Fenjiu locally. How to make wine.
Especially in the 1960s and 1970s, as the "Fen boss" in the industry, Fenjiu unreservedly shared its experience and summary with its brother companies. This also led to Qin Hanzhang's poem "Wanli Silver" for Fenjiu. In the early spring, people from all over the world gathered to learn from Fenzhen. The three cups of bamboo leaves have been famous for a long time, and the five fine apricot blossoms are new."
Until the 1980s, many famous wines in my country still had the word "Fen". Words, such as "Hanfen", "Xiangfen", "Jifen", "Langlangfen", "Beifen", etc. Some are even named directly after "Fenjiu", such as "Red Star Fenjiu", "Yuquan Fenjiu", "Bingcheng Fenjiu" "Jingjiang Fenjiu" and so on, as if the name of the wine does not add the word "Fen" to show that it is a good wine.