Buick's logo is based on a circle with three shields. Its arrangement gives people a feeling of high starting point and continuous climbing, which symbolizes a spirit of positive progress and continuous climbing. Its origin can be directly traced back to the family emblem of Scot david dunbar buick, the founder of automobile manufacturing. The design of Buick family, just like its name, always commemorates david dunbar buick, who built Buick and ushered in the birth of General Motors, the world's largest automobile manufacturer. Buick has the characteristics of high horsepower, individuality, practicality and maturity.