Lego blocks are children’s favorite toys. This kind of plastic building block has convex beads on one end and holes on the other end that can be inserted into the convex beads. There are more than 1,300 shapes, and each shape has 12 different colors, mainly red, yellow, blue, white, and black. It relies on children to use their own brains and hands to create endless shapes, which is addictive and is called "magic plastic building blocks".

Brand Story

The LEGO Company was founded in Denmark and has a history of more than 70 years. To trace its origins, we have to start with its golden signature LEGO. The use of the trademark "LEGO" began in 1934. Its word comes from the Danish "LEg GOdt", which means "play well", and the name first quickly became synonymous with the high-quality toys produced by the LEGO company in the Billund region toy factory. Over the years, the "LEGO" icon has also changed in many forms. The latest icon was produced in 1998. It was slightly adjusted based on the 1973 version to make it easier to spread and identify in the media.

The inventor of Lego bricks is Ole Keok, who was born in 1891 in the village of Felsgov near Billund, Denmark. He has superb carpentry skills and was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike. Although he didn't know how to do business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular. In 1934, he designed the "LEGO" trademark for his building block toys. Founder Ole Kirk Christiansen once held a call for names within the company for its small toy factory and the wooden toys it produced, and his proposal was finally selected. However, the trademark name was not legally registered in Denmark until 1954. . The development of "LEGO" is accompanied by the continuous increase in the scale and popularity of LEGO. The "weapons" in hand are toys originating from Denmark - building blocks. Through different combinations of different people, or even different ingenuity of the same person, LEGO bricks can build different worlds. Simple objects not only build a wonderful world for children, but every child who sees it cannot resist such a huge temptation. Therefore, in European and American families, Lego toys have always enjoyed a high reputation. Even in Asia, there are quite a few users, simply because of the high price, has slowed down its further expansion into the market.

Lego bricks are currently popular all over the world, occupying the market in more than 130 countries. It is estimated that more than 300 million children own Lego bricks. Although LEGO has achieved great success in the market, they have not relaxed. Today's world is dominated by PCs. Real toys can no longer satisfy children's fantasies and curiosity. Only the virtual space in the computer can fully accommodate children's imagination. For this reason, in addition to maintaining its status as a giant in toy manufacturing, Lego also strives to develop in the direction of computer games, and their subject matter is still the toy building blocks that they are best at. Regardless of whether they are men, women, old or young, LEGO's game series is suitable for them, and they will definitely be able to find feelings in them that they have experienced or have never experienced before.