Semantic pun is a pun formed by using the ambiguity of words in a specific environment. Literally, there is only one word, but in fact it takes care of two different meanings at the same time, thus creating an implicit, profound and euphemistic artistic conception and enhancing the expression effect of the language. [3](66) This kind of pun is similar to homophonic pun and is also widely used in advertisements.

(4) refresh yourself with 7-up.

Drink seven-up to refresh yourself.

This is an advertisement for American 7-up soda. "7" is an auspicious number in western countries. When gambling, the "7" of the dice wins, and Up means "come up with" (suddenly thought of), and it also means "lively and uplifting, making people awake". At the same time, 7-up is the trademark of drinks. The whole advertisement is powerful and rhythmic, which makes people clear at a glance. Therefore, the beverage representing Zheng Qixi is very popular in the western market.

(5) You need the strongest line of defense against gum disease.

Use the strongest dental floss to build the strongest line of defense against gum disease.

This is an advertisement for dental floss from Johnson & Johnson Company in the United States. As we all know, dental floss is used to keep the mouth clean, thus preventing the danger of tooth decay. It is from this point of view that the word "thread" used in advertisements is a pun, which is not only "dental floss for cleaning teeth" but also "defense line for preventing dental diseases", so that consumers can see it at a glance. Moreover, the advertisement is encouraging, and the advertising language is extremely exaggerated, that is, the use of this product can "build the strongest defense line against gum disease" and achieve the purpose of advertising.

(6) Different countries. Different languages. Different customs. A kind of comfort in the world.

Translation: Different countries. Different languages. Customs are different. Comfortable first class, travel around the world.

This is an aerial advertisement. "Custom" refers to both custom and habit. In this advertisement, the airline shows that no matter which country you come from, what language you speak and what customs you have, you will feel professional and caring service.

But 2, semantic ambiguity, has a double meaning is

A word or phrase with double meanings formed by using the polysemy of some terms.

In the environment of special appointment, there is only one superficial clause in front of the characters, and that is the pass.

In fact, two different meanings are taken care of at the same time, and the words here can be

The intention is there, which leads to an implicit, euphemistic and intriguing.

The profound artistic conception enhances the expressive effect of language. [3] (66) This

Words and homophones with double meanings

It is great to achieve the same goal in different ways, and it is also widely used in

Advertising. (4) refresh yourself with 7-up. You drink 7-up to refresh your mind.

Brain. This is an American 7-up soft drink advertisement. "7" is a lucky number in western countries.

"7" When gambling, the dice player wins, and it is divided into "come up with" (think

Suddenly, it can't mean "lively and enterprising, making people awake", and 7-up is a beverage brand.

At the same time, the whole advertisement reads forcefully and rhythmically.

The attraction is obvious. The progress of 7-up drinks therefore represents

It sells well in the western market. (5) You need the strongest defense line.

Fight gum disease. Use the strongest dental floss to build the strongest line of defense against gum disease.

Defense. This is Johnson & Johnson Company of America. Johnson dental floss advertisement. as everyone knows

Flossing is to keep your mouth clean and get up early.

To prevent the danger of tooth decay, advertising is based on this point, that is, "line"

The meaning of advertising in language is not only what this word tells us, but now it points to "dentistry"

Dental floss "means" the line of defense against dental diseases ".

Let consumers see at a glance. And advertising has incitement, advertising words

Extremely exaggerated, it is "the strongest defense line for advertising communication"

Objective Using this product may lead to gum disease. (6) Different

Country. Different languages. Different customs. A kind of comfort in the world. Translation:

Different countries. Different languages. Different customs (customs). Comfort is

First-class, travel around the world. This is a project of aviation advertisement. since

"Custom" has the meaning of customs and habits, which means that there is customs. In the middle, the routes are

The advertisements displayed here come from no matter what country they come from, what language they speak and what.

Let you experience professional and intimate service.