Flagship store naming rules. Brand name + category (optional) + flagship store/official flagship store; Note: If the store is named "official flagship store", the owner of the store should be the right holder of the brand (trademark). Store naming rules. Brand name + company name + specialty store, for example: Han Hou Water Love specialty store; naming rules for specialty stores. Enterprise trade name + (category keyword) + specialty store, shall not be named after "XX (brand name) specialty store"