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What is Zhenao?

Introduction to the Chairman

Chen Yusong, male, born in 1952 in Dalian, Liaoning Province, MBA, senior economist, started working in 1969, joined the Chinese People's Liberation Army in 1972, He joined the Communist Party of China in 1973 and founded Zhenao Company in 1996. He currently serves as Chairman of Zhenao Group, Vice Chairman of China Health Care Association, Executive Director of China Aging Development Foundation, Honorary Vice Chairman of China Charity Federation, Vice Chairman of Corporate Citizenship Committee of China Association of Social Work, etc. Chen Yusong, legal representative of Zhenao Group Chen Yusong is an outstanding entrepreneur with a distinctive personality and a strong sense of social responsibility. He regards his career as his life and has chosen a career path full of challenges. Few people knew about nucleic acids before Zhen'ao, but he used his keen sense to capture the wealth information that the health industry would bring. In 1996, he established the "Nucleic Acid Application in Human Health" project, and spent 12 years going through many hardships. Wan Ku has introduced nucleic acid to the general public, introduced high-tech products that have not been discovered and recognized to consumers, and made every effort to create a high-quality product for the health industry - Zhen'ao Nucleic Acid. He has made great efforts for this. of hard work.

Chen Yusong insists on using forward-looking thinking to scan the general trends of international scientific research. He spends at least 4% of his sales revenue on scientific research and development every year. He gathers top scientists in the field of life sciences at home and abroad to cooperate in research and development, and is the first to occupy the commanding heights of application research and development. He develops, produces and sells nucleic acid health foods, biochemical drugs, functional textiles, cosmetics, and nutrition. The high-tech products needed by the food and other markets and the masses have broken through the simple repetition of low-level homogeneity in the health care products industry. Today, Zhen'ao series products are exported to more than a dozen countries and regions including Europe, the United States, and Japan; 12 Nobel Prize scientists came to Zhen'ao to pay attention to nucleic acids; Zhen'ao nucleic acid series products have been consistently loved by consumers at home and abroad for their precise functions. With a market share of over 80%, under the leadership of Chen Yusong, Zhenao Group has been in the leading position in China's national health industry for many consecutive years.

Chen Yusong is good at business management and theoretical thinking. He is innovative, creative, changes with the times, and promotes the new while discarding the old. He is quite influential in the industry and has been named one of the "Top Ten Entrepreneurs in China's Health Care Industry" many times. He advocates and implements Zhen'ao's corporate love culture, which regards consumers as relatives and requires employees to serve customers with the attitude of being consumers' "caring little cotton-padded jackets". It has been sincerely praised by middle-aged and elderly consumers across the country; the three-dimensional brand he founded The service marketing model is imitated and praised by the same industry, and has made significant pioneering contributions to the development of China's health industry in both thought and practice. In 2005 and 2006, he turned his many years of business management practice into theory and published two books of nearly one million words, "Ideology Power" and "Zhenao Dialectics". His innovative business management ideas are quite popular in the industry. Attention and praise. The two works have become teaching cases for the Business School of Renmin University of China, Guanghua School of Management of Peking University, and School of Continuing Education of Tsinghua University. He himself has been hired as a visiting professor by these three universities. The Zhenao Group he leads is a teaching and research institute of the Business School of Renmin University of China. Base, a postdoctoral research base for private enterprises in Liaoning Province.

Chen Yusong advocates a corporate culture of great love and assumes the corporate responsibility of building a harmonious society. In 12 years of business practice, it has always adhered to the ethics of honest management and paid taxes to the country strictly according to regulations, making Zhenao Group one of the top 50 taxpayers in Dalian for many years in a row; it implements "equality, respect, care, support, and empathy" for its employees. Le's "humanized management" not only never defaults on wages, but also sets up a "love fund" to help employees in need; it treats customers with a code of conduct of "integrity, good deeds, virtue, and filial piety" and conducts "sincere, thoughtful, simple, natural, and friendly" "Service; implement the business philosophy of "win-win alliance" for suppliers and dealers. Due to the good performance of Zhenao Group led by Chen Yusong in assuming social responsibility and building a harmonious society, the Corporate Citizenship Committee of the China Association of Social Work awarded him the title of "The Most Socially Responsible Entrepreneur" four times in a row.

Chen Yusong is enthusiastic about public welfare and devotes himself to giving back to society.

During the SARS period in 2003, he led Zhen'ao to selflessly donate 33 million yuan of products and was awarded the "Chinese Red Cross Medal" by the Red Cross Society of China; in 2004, he personally donated 1.6 million yuan to the Dalian Charity Federation and established the "Bei Lei Life" "Rescue Fund"; in 2005, he donated 20 million yuan to the China Aging Foundation in the name of Zhen'ao and established the "Zhen'ao China Special Fund for Filial Piety and Respect for the Elderly"; in 2008, under his leadership, Zhen'ao Group donated a total of 20 million yuan to the Sichuan Earthquake People in the disaster area donated money and materials worth a total of 18.85 million yuan, and donated and built three hope primary schools in Shifang, Chongqing and other places in Sichuan. In the past 12 years, Chen Yusong and the Zhenao Group he led have successively participated in many large-scale public welfare activities such as "Love Project", "Hope Project", "Filial Piety Project", "Charity Project", etc., and donated products in various ways and channels. The total value of , materials and money is nearly 300 million yuan. Due to his selfless contribution to charity, he won the top ten "Charity Donor Individual Award" from the Ministry of Civil Affairs in December 2004; on January 31, 2005, he won the first "China's 100 Most Influential Charitable Figures" and "Top Ten Philanthropists in Mainland China in 2005"; in November 2006, he was named "Top Ten Models of Filial Piety and Respect for the Elderly in China" by six national departments including the National Office on Aging and the Central Propaganda Department; in 2008, he led the Zhenao Group was awarded the "China Charity Award" by the Ministry of Civil Affairs. In addition, he has been awarded the title of "Model Worker" of Dalian City many times, the "May 1st Labor Medal" of Liaoning Province, and was named a Model Worker of Liaoning Province.

The development of Zhenao Group is no longer his fault alone. Zhenao belongs to society, China, the world and the future of the health industry. What Chen Yusong assumes is the responsibility of society, the responsibility of the enterprise, and the responsibility that the majority of consumers place on Zhenao. He said that no matter what challenges and difficulties he encountered in the process, he would persevere without hesitation because he was doing business, which was to bring Zhenao into thousands of households and benefit human health. This is undoubtedly the most exciting glory and dream in his life.