It's a special edition, which means that part of the income will be used to fund the prevention and treatment of AIDS.
The Apple logo product behind Apple's mobile phone is a charity, product red, which cooperates with the brand Apple, and then puts a product log on this version of the product.
for products with the Product Red trademark, as a return for increasing income through selling the Product Red products, a percentage of the profits will be donated to the global fund.
product red is a charity, initiated by Bono of U2. It often cooperates with internationally renowned brands, and this version of products will be marked with such a logo.
generally, it's a red version of the iphone, followed by the PRODUCT. This mobile phone is combined with a foreign charity organization.
this brand is not owned by any enterprise, and the enterprises participating in the red plan can only PRODUCT RED sell red products by OEM according to the authorization. Part of the profits of this product will be donated to the Global Fund for the Fight against AIDS to help sick women and children in Africa buy anti-AIDS drugs.
extended information:
cooperation between product and nike:
the concept of (Nike) red is very simple, and a pair of Nike(Product)RED shoelaces encourages people to "Lace Up and Save Lives". (
Nike) One part of the profits from the sale of red shoelaces will be donated to the Global Fund to Fight AIDS, Tuberculosis and Malaria, and the other part will be donated to the Football Community Action Plan, which carries out education and publicity activities around the prevention of HIV/AIDS. This unique form of cooperation covers both medical care and education.
In preparation for the 21 World Cup in South Africa, football players all over the world will wear red Nike shoelaces. The profits from the sale of shoelaces will be used to fund education and medical programs to fight AIDS in Africa.
As promoters of the red shoelace project, football star Drogba and basketball star Kobe Bryant also put on sneakers with Lace Up red shoelaces in their respective competitions.
Resources:
Baidu Encyclopedia-Product Red
Apple-—produce red.