Mercedes-Benz said that the strategic upgrade of officially certified used cars is an important measure to improve its closed-loop business and consolidate its brand value with dealers. Facing the future, Mercedes-Benz will continue to establish close contact with customers covering the whole car cycle through all-round customer solutions covering new and used car business.
In 2009, Mercedes-Benz released the brand of "Xingrui" used car business serving the China market, and officially launched the deployment of domestic used car business. After the development of 1 1 year, Mercedes-Benz has improved the used car business in terms of vehicle source reserve, network layout, service capacity and detection means.
Since the second-hand car business was established, Mercedes-Benz has set up a professional management team at the enterprise and dealer level to optimize demand analysis, vehicle source screening and service measures.
According to Mercedes-Benz, up to now, Mercedes-Benz officially certified used car business authorization has covered more than 400 dealers nationwide, and will achieve full network coverage in the near future. In the future, the second-hand car center in line with the concept of "2020 Network Upgrade Plan" will be extended to more dealer outlets across the country.
Mercedes-Benz officially certified second-hand cars have strict screening standards for vehicles, requiring that the age of the car should not exceed 6 years and the mileage should not exceed 654.38+0.5 million kilometers. They must pass the test of 654.38+0.58 and the test of the third-party authority to ensure that the vehicles are delivered to consumers in a brand-new state.
In addition, for customers who buy used cars, Mercedes-Benz promises to provide the same service quality as new car customers. During the use of the vehicle, consumers can enjoy a one-year unlimited mileage free warranty; 24-hour professional road rescue exclusive service in Chinese mainland market; If it is necessary to repair or replace spare parts, the original spare parts of Mercedes-Benz will be used.
In order to make up for the possible error rate of manual inspection, Mercedes-Benz also introduced the Laser Intelligent Inspection Equipment (Twinner) in the field of used cars. This kind of equipment is similar to magnetic resonance imaging, which can detect the details of vehicles in all directions and generate a 360-degree panoramic digital report, so that consumers can understand the situation of vehicles through smart phones.
"Mercedes-Benz used car laser intelligent detection equipment"
Experts predict that financial insurance and used cars are expected to become two important profit pillars in the automobile market. Unlike the slowdown in the new car market, the global used car market is growing rapidly.
The data shows that the compound annual growth rate of the global used car market in 2020 is expected to be12.81%; From 2065438 to 2009, the cumulative number of used cars in China reached 149228 million, up by 7.96% year-on-year; Affected by the epidemic this year, from June 5438 to September, the cumulative transaction volume of used cars reached 9,580,900, down 9.49% year-on-year, but the cumulative decline has been further narrowed compared with June 5438+10-August.
On the whole, the development of China's used car market lags behind that of foreign developed countries, and the proportion of used car transactions is low. The development of the second-hand car market in China is inseparable from the participation of car companies and dealers. Mercedes-Benz's strategy of upgrading used cars this time will help promote the standardization of the used car market and bring confidence to dealers and consumers. (Text/car home? Xiao Ying)