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Why is Ma Tengfeiyan the symbol of China’s tourism industry?

Pegasus on the Swallow, or Horse on the Flying Swallow, also known as "Ma Chao Longque", "Bronze Galloping Horse", etc., is a bronze ware of the Eastern Han Dynasty. Its meaning is that the horse is flying in the sky, symbolizing the bright future of tourism. In 1983, the China National Tourism Administration designated the "Bronze Galloping Horse" as China's tourism graphic symbol. It is also determined by the exquisite artistic value and beautiful symbolic meaning of this cultural relic. But until now, this symbol has not been as well-known at home and abroad as the Great Wall, Terracotta Warriors, Giant Pandas, etc. From the perspective of the representativeness of the logo, it is not successful to use it as a symbol; from the perspective of artistic value, it can be said that each has its own merits; from the perspective of symbolic meaning, there is no doubt that the prancing horse gallops, which means "the horse surpasses the dragon and bird".

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This cultural relic was unearthed in 1969 from the Leitai Tomb in Wuwei, Gansu Province. It was unearthed from the tomb of Zhang, a military commander who guarded Zhangye during the Eastern Han Dynasty, and his wife, and is now in the Gansu Provincial Museum. The galloping horse is 34.5cm tall, 45cm long and 13cm wide. The image is strong, handsome and unique. The horse holds its head high and neighs, with a strong trunk, slender limbs, and light legs and feet. It flies forward with three legs in the air, and lands on the ground with one foot. A huge horse rides on the back of a galloping dragon bird. The little dragon bird looks back in surprise, showing the majestic appearance of the horse flying in the air and running fast. Its bold conception and romantic technique give people a thrilling feeling and are amazing. The artist cleverly uses a lightning-like moment to vividly express a galloping, brave and vigorous Pegasus, which embodies the spirit of the Han Dynasty of forging ahead and making bold progress. This work is not only cleverly conceived, but also very exquisite in craftsmanship; it is not only expressive, but also realistic in shape. According to the standard scale of a good horse described in the ancient Xiangma Sutra, almost every part of the bronze galloping horse is out of scale. Therefore, some people think that it is not only an outstanding work of art, but also a standard for Xiangma.

The stone carvings of Huo Qubing’s tomb in the Western Han Dynasty (today’s Xianyang, Shaanxi Province) are represented by horses trampling the Huns invaders. The first two names only have horses but no birds (swallows). The flying swallow is placed under the horse's feet, so it should be called "horse stepping on flying swallow". In 1989, a nomenclature expert revealed the design principle of the bronze horse shape, thinking that the horse is a "Pegasus" and the bird is a new image of "Dragon Bird", that is, "Pegasus Super Dragon Bird".