China Ningbo Net News (Reporter Deng Shaohua, Correspondent Xu Hongming) On January 10, the China Brand Research Institute released the ranking of "China's 100 Most Valuable Well-known Trademarks". Ningbo's "Big Red Eagle" and "Oakes" , "Fontai", "Youngor" and "Shanshan" are on the list.
In the list, the brand value rankings of Ningbo companies are Dahongying cigarettes (2.7116 billion yuan) at 37th, Oaks air conditioners (2.0226 billion yuan) at 82nd, and Fotile kitchen stove range hoods (2.7116 billion yuan). 1.9116 billion yuan) ranked 87th, Youngor Clothing (1.7256 billion yuan) ranked 91st, and Shanshan Suits (1.7115 billion yuan) ranked 93rd. The top five most valuable well-known trademarks are Hongtashan cigarettes (4.6866 billion yuan), Wuliangye liquor (4.4337 billion yuan), Lenovo Computer (4.3531 billion yuan), Haier refrigerators (3.9523 billion yuan), Dongfeng Motors (3.9116 billion yuan) Yuan).
The China Brand Research Institute also announced two lists: "China's Top Ten Famous Trademarks" and "China's Top Ten Famous Trademarks with the Most Growth Potential". Among them, "Oakes" was shortlisted for the "Top Ten Famous Trademarks with the Most Growth Potential in China" with a value of 2.0226 billion yuan, and was the only company selected in our city.
It is reported that the trademark ranking list announced this time is based on the pre-evaluation and re-evaluation of 446 "China's well-known trademarks" that have been announced nationwide. Some experts said that this is the first time in China that a professional organization has evaluated the brand value of "China's Well-known Trademarks". It is of great significance to further enhance the competitiveness of Chinese enterprises and shorten the gap between Chinese brands and the world's top brands.