First of all, if Taobao passes the review, you can use the brand normally. However, if you register a trademark and check it into the platform, it is recommended that you find a professional agency to search and analyze the trademark for you. In this way, if it is rejected, you can still use your phone number. Use evidence on the business for trademark rejection review

If your trademark has been registered, it is recommended that you find an agency to check whether there is an identical trademark, or a similar registered trademark. If there is, hurry up Apply again, otherwise you can change it when Taobao checks the certificate later

If you are staying on Taobao instead of Tmall, there will be no impact now. The biggest impact is that you can be tender when selling products. If there is infringement, if the brand is rejected, there are basically three situations: 1. High similarity including trademark registration, 2. Violation of trademark law, 3. Lack of distinctiveness

Hello, the above is based on industry experience, I hope the poster will adopt it