The main product of Yanjing Beer Company is beer drinks. The main beer brands include Yanjing Fresh Beer, Yanjing White Beer, Yanjing Pure Beer, Yanjing U8, etc. Yanjing Beer is a local beer brand enterprise in Beijing.
Yanjing Beer was founded in 1980. From its company name, you can guess that the company is headquartered in Beijing. Yanjing Beer carried out joint-stock reform in 1996, completed the joint-stock reform in 1997, and was listed on the Shenzhen A-share market in the same year. At present, in addition to the main factory in Beijing, Yanjing Beer has branch factories in Ji'an, Hengyang, Xiangfan, Ganzhou, Laizhou, Baotou, Qufu and Chifeng. The Yanjing trademark was rated as a well-known trademark in China by the Industrial and Commercial Administration in 1997. In 2007, Yanjing Beer won the first place in sales of similar products in the market in 2006.
After years of development, Yanjing Beer occupies an important position in my country's beer industry. The water source of Yanjing Beer Factory is taken from pollution-free mineral water 300 meters deep in the Yanshan Mountains. Its taste has a unique refreshing taste. The company's various beer products have their own characteristics and are deeply loved by consumers.
Yanjing Fresh Beer uses its special three-stage oxygen removal technology to greatly reduce the oxygen content in the beer, making the wine more delicious. The body of Yanjing White Beer is milky white. In addition to the malt flavor of beer, it also adds fruity and clove aromas, giving it a very special taste. Yanjing Chunsheng focuses on refreshing taste, and its turbidity is basically kept to a minimum. Yanjing U8 specializes in low-alcohol beer, with an alcohol content of only 2.8%. It has a low alcohol content while still ensuring a distinct beer taste in the mouth. The brand targets young consumers. The Yanjing U8 brand also invited popular niche Wang Yibo as its brand spokesperson in 2020.
In addition to the above main brands, Yanjing Beer Company also launched non-alcoholic beer, fruity beer, chrysanthemum beer, party beer, and made different personalized products for different consumer groups, reflecting the This shows Yanjing Beer Company’s courage to explore the market and its fearlessness of trial and error.
With so many beer products launched by Yanjing Beer, will one of them hit your heart?