"When you pay attention, care, intention, thoughtfulness, and focus on one thing, any scene will give you a spark of inspiration and a tremor of thought, just like the children in my eyes."
In 1998, Oriental Baby Care, China’s leading early childhood education brand, was born. As a cultivator, Jia Jun is no less than any dedicated gardener, devoting all his energy and love to her, the seed of love sown by his own hands. It has been Jia Jun's habit in the center for many years to stop and admire the children in class outside the visual window. In her eyes, this is the most heartwarming and beautiful picture in the world.
One day, a child who was attending class for the first time cried and refused to step into the classroom because he could not adapt to the new environment. The teachers tried every means to comfort him, but to no avail. Seeing this scene, Jia Jun picked up a toy bear at the front desk and tried to use it to comfort the anxious child in front of him. Surprisingly and gratifyingly, the baby holding the little bear stopped crying after a while, and every time he came to class, he would hold this little bear, which may not be special in the eyes of adults.
Up until graduation in 2001, the child still carried the little bear with him as a treasure, even though the little bear was already old and deformed by then.
Going home that day, the imaginative Jia Jun immediately used a pen to describe the image of a cute little bear with a naive and aura in her mind, and combined it with the child's favorite words when acquiring language before the age of 3. The little bear was named with the sound of "bao bao". This is the reason why "Hug Bear", which is now an exclusive cartoon image for Oriental baby-loving children, was born. It turns out that in the innocent and wonderful world in the eyes of children, they need a playmate who makes them feel safe and has the same "talk". There are undeniable idols in everyone's heart, and they influence our thoughts and behaviors; children are no exception. We need to use an idol that children love to help them establish good behavioral habits, and parenting is also Happy and relaxed. ”
In 2006, all members of Oriental Baby Care were well-known and loved the good friend who waited for everyone in the early childhood education center every day - Hug Bear. The facts told Jia Jun: children They recognize it very much and are very willing to treat Hug Bear as their friend.
Chinese parents can get a fun and interesting way to accompany their children to explore this wonderful world of colorful bubbles. Jia Jun, who specializes in early education, hopes that more children can play with Hug Bears and grow and progress together. This year, the book "Growing Up with Hug Bears" edited by Jia Jun was born. This is also the first set of books in China. This series of books is compiled based on the physical and mental development rules of infants aged 0-3 years old and the reading ability of infants and infants at appropriate ages. In 2008, Jia Jun’s one-and-a-half-year-old daughter came home from class at the center and actually told her mother: “Brush your teeth and sleep. Sleep. "Isn't this the story told in "Good Night, Hug the Bear"? As a mother of a child, Jia Jun can no longer suppress the impulse in his heart: In China, about 2,000 babies are born every hour. I want to share The Happy Heart Sutra of raising children by oneself gives young parents hope for more. "When 'love' is used as a verb to give to others, the word becomes no longer easy; especially for new parents: family affection is Innate, love needs to be learned. In this way, we can better promote the growth of the cradle. ”
In June 2009, the Hug Bear family interactive early education product that integrates books, videos, music, and toys was officially launched after a long time of preparation. This set condenses Oriental’s ten years of baby-friendly early education. The product portfolio born from accumulated experience will allow parents to easily master parenting in a more professional, simpler, more considerate and more effective way.
From now on, Hug Bear will be added. More families use words, colors, sounds, images, and games to allow the elderly, parents, and even nannies to enter the different worlds of children in each month, and grasp the meaning attached to each age group. The laws of physical and mental development are used to understand the needs of children at this time.
Use more scientific methods and a more relaxed environment to practice more effective family interaction, more professional family early education, and better love children. , together to promote the growth of the cradle more effectively, this is the eternal mission of Jia Jun and Dongfang Aiying