Brand protection after Shanghai trademark transfer mainly depends on? With the rapid development, modern enterprises have gradually begun to pay attention to intellectual property rights in their operations, and trademarks, as a part of intellectual property rights, are naturally also valued by enterprises. When enterprises develop in the market, they inevitably need trademarks to distinguish the goods and services of other enterprises and form a competitive relationship. Only in this way can they promote economic development and the motivation for enterprises to move forward.

The way to obtain a trademark is generally trademark registration and trademark transfer. After the trademark transfer has obtained the company's trademark, how should the company protect its trademark brand? This mainly depends on the following points. Only by mastering these points can enterprises occupy their place in the ever-changing market.

① Use after confirming that the trademark is approved for registration

Unregistered trademarks do not enjoy exclusive rights, so others can also use the trademark. If the company transfers the unregistered trademark first If used, it can easily be counterfeited or registered by others. To regain a registered trademark is a series of legal procedures, which is complicated and takes a long time. In addition, assuming that others have approved the use of a preemptively registered trademark, this will cause the original trademark company to lose its market and cause economic losses to the company. Therefore, enterprises need to confirm that the trademark is approved for registration before using it.

②Choose a trademark with a unique design

When choosing a trademark, the trademark should be as distinctive as possible without violating the prohibited provisions of Articles 10 and 11 of the Trademark Law. , it should be different and distinctive, so that consumers can see it at a glance and never forget it. If you blindly imitate other people's trademarks, you may not only infringe on other people's prior rights, but also cause your own company's reputation to be damaged.

③Choose a trademark that consumers like

Trademarks are used on goods or services that are directly oriented to consumers. Therefore, when choosing, you must consider that the trademark should not be too complicated or cumbersome, and should be easy to remember and easy to use. Look; pay attention to the pronunciation of the trademark. The pronunciation of the trademark text should be catchy, easy for consumers to call, and easy to convey information;

Pay attention to the politics, religion, customs, habits, languages, etc. of different countries and ethnic groups. factors and avoid words and graphics that may cause adverse consequences. For example, the translation of the "Blue Sky" trademark into "BLUESKY" is correct, but it was greatly ignored after entering the US market. The reason is that "BLUESKY" means "irrecoverable bond" in English.

④Registered defense trademarks

"Defense trademarks" refer to trademarks registered to prevent others from using their registered trademarks to cause damage, including defense trademarks and joint trademarks. A defensive trademark means that the trademark owner registers his trademark on other non-similar goods, which can extend the scope of rights protection of the registered trademark. A joint trademark refers to the registration of two or more similar trademarks on the same or similar goods. When the trademark is transferred, the joint trademark cannot be transferred separately and must be transferred together.

⑤International registration of trademarks

If an enterprise does not register a trademark in a foreign country, and if the trademark has been registered when the product is exported to that country, it will face the risk of being sued for infringement. Therefore, from the perspective of long-term development, enterprises should do a good job in international trademark registration. Currently, the simplest, most time-saving and labor-saving system is the Madrid International Registration System. Through this system, you can obtain exclusive rights protection for registered trademarks in member countries of the Madrid Agreement or Protocol. The procedures are simple and the registration fee is much cheaper than registration in a single country.

⑥Unify the trademark and corporate name

It is best for the company to register the trademark as the company name. This can effectively prevent others from registering the company's well-known trademark as the company name. And use it to mislead the public and harm the legitimate rights and interests of enterprises. The unification of trademarks and font sizes is conducive to corporate publicity and is also conducive to consumers' remembering and differentiation.

⑦ Promote trademarks

Some companies often highlight the common names of goods on product packaging, ignore the use of trademarks, and place trademarks in inconspicuous positions. In publicity, products and companies are introduced, but trademarks are avoided. Ignoring the use and publicity of trademarks makes trademarks lose their role in distinguishing the source of goods and services, and subsequently trademarks cannot be evaluated for popularity.

Protecting the trademark and brand of an enterprise is something that should be considered after the trademark is approved and registered. Protecting the trademark and brand is to protect the enterprise's own goods and services, and to prevent infringers from having the slightest possibility of trademark infringement.