Answer: As an important symbol of an enterprise, a trademark plays a leading role. Only with a trademark can it be protected by law. However, some people are selling trademarks and others are buying trademarks. We cannot make a conclusion about trademarks. The real price, but what we need to pay attention to are the blind spots in the trademark transfer process. The following editor will explain respectively from the perspective of the trademark transfer party and the trademark purchaser. From the perspective of the trademark transfer party, there are two benefits. First of all, the invested funds can be recovered to the maximum extent. Many businesses have closed down due to poor management or no longer want to operate, but they cannot bear to throw away the trademarks that they spent a lot of money and time on. So transferring the trademark can just help them get back some of their funds. In addition, for the brand they have worked so hard to create, if they transfer it to others, they will still feel a kind of psychological comfort, which can be regarded as a kind of sustenance. From the perspective of trademark purchasers, it saves them the trouble of going to the Trademark Office to register a new trademark, and also saves them a lot of time. As we all know, registering a trademark not only requires a certain amount of money, but also requires at least 2 years of waiting. The specific success is Is it unsuccessful or still an unknown number? Purchasing a transferred trademark can easily give you a brand cultural image and help you open up the market. The biggest disadvantage of trademark transfer for both parties is that since they are strangers in the transaction, it is easy for scams to occur. Both parties will have a sense of taking advantage, and no one will trust others easily. Therefore, if both parties want to go through formal procedures, they should go to the registration hall of the Trademark Office to find the relevant personnel for impartiality, and then complete the transaction in accordance with the trademark transfer procedures.