With the development of business and the promotion of corporate brand awareness, the importance of trademarks has been recognized by more and more people. Trademark can not only identify goods, but also condense the goodwill and value of a long-term operation of an enterprise, which can be said to be a valuable intangible asset. Holding a trademark can not only protect enterprises from the risk of infringement, but also expand the influence of products and incubate great value for enterprises, and its role is often incalculable.

although trademarks are of great value, the price of each trademark is different. Some trademarks can only be sold for thousands, while the transfer price of some trademarks is as high as hundreds of thousands or even millions, and the invisible value of some well-known trademarks even reaches tens of billions. Then, what determines the price of a trademark?

brand name

a bright brand name has great advertising value, which can often play a role in promotion and quickly occupy consumers' minds. Therefore, choosing a good brand name is also a favorite of many buyers. Since things are scarce and good trademarks are rare, the price will naturally rise. The name of a trademark can be said to determine the price of a trademark to a great extent.

trademark category

Most of the idle trademarks in the market are 25 categories, so the price of 25 categories of trademarks will naturally be lower than other categories. There are also trademark requirements for e-commerce platforms when they enter, so many people start with clothing trademarks in order to enter the e-commerce platform, and such demand also has a certain impact on prices.

trademark influence

when a trademark has a certain influence, the price in other categories will be higher than other trademarks of the same kind. For example, "Alibaba", in addition to the categories registered by Alibaba, the prices of other categories of "Alibaba" trademarks sold in the market will also be higher than the average.

the degree of trademark risk

some trademarks have the risk of infringement, and buyers will consider them at different levels when trading, which will affect the price of trademarks. There are many trademark-related cases, and "Nanshan Pizza Hut" recently won another trademark case, hoping to raise 2 million yuan in compensation; Xiaofei Fish Company and Fengling Company lost 2 million yuan for infringing a category trademark of Tencent, which shows the importance of evaluating trademark risk.