Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers and books), print advertisements, posters, billboards, graphic elements of websites, logos and product packaging.

For example, product packaging may include trademarks or other works of art, arranged texts and pure design elements, such as images, shapes, sizes and colors with a unified style. Combination is one of the most important features of graphic design, especially when the product uses pre-existing materials or multiple elements.

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The history of graphic design started from the ancient Lasker Cave and spanned to the dazzling neon lights in modern Ginza. In this long history and the rapid development of visual communication in the twentieth century, the boundaries between advertising art, graphic design and art occasionally become blurred.

But these projects all share the same elements, theories, principles, application methods and languages, and sometimes share the same clients. In the art of advertising, the ultimate goal is to sell products and services.

In visual design, "the key point is to sort out all kinds of information, combine different ideas, express and feel the artificial objects that record human experience".