At that time, the company gave it the classical literary connotation of "beauty is unique here, and it promotes the prestige of our country".

Metersbonwe is a private enterprise founded by Zhou Chengjian in Wenzhou. Beauty means beauty and fashion. Special represents uniqueness and individuality. Representative Si is here, focused, focused. Bang represents the country, the country, the country. Wei represents prestige. Meters Bonwe is determined to become the leading brand in China's casual wear market, and to promote the prestige of the country and the country.

Development History

"Metusbonwe" is a local casual wear brand independently founded by Shanghai Metersbonwe Clothing Co., Ltd. in 1995. The target consumers are energetic and fashionable young people aged 16 to 25.

In 2005, the Shanghai Metersbonwe Costume Museum was founded, which is currently the largest costume museum in China.

In 2008, the company's high-end fashion brand "ME&CITY" was officially launched, and hired Hollywood star and actor Wentworth of the American TV series "Prison Break". Miller as spokesperson.

In 2009, the "Metersbonwe" brand cooperated with the Hollywood blockbuster "Transformers 2", obtained the image authorization of Transformers, and became the first Chinese brand to do brand placement in a Hollywood movie.

In 2011, the children's clothing brand "Mi Xidi" under the "ME&CITY" brand was officially launched.

In 2012, the children's clothing brand "MOOMOO" under the "Metersbonwe" brand was launched, with the brand slogan "imagine something different".

Reference for the above content: Baidu Encyclopedia-Metersbonwe