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I didn’t expect LANDROVER to be named “Land Rover”

When you are a car novice, the only luxury cars in your consciousness are Mercedes-Benz, BMW and Audi. It wasn’t until you did research with your instructor that you learned about a car called “Land Rover”.

So, there is a little story about why Land Rover is called Land Rover in China.

Because at the earliest, Land Rover was translated into Land Rover in China.

It is said that Spencer was driving a modified Rover 12 through a rugged land, and happened to be seen by the farm caretaker Ian Fraser, so Ian blurted out: "Land Rover (Land Rover)!" Hence the classic name "Land Rover".

But when Land Rover entered the Chinese market, it discovered that the name "Land Rover" had already been registered as a trademark by another automobile company, and this company happened to be "Geely Automobile". Next, the British company Rover could only change the name "Land Rover" to "Land Rover". "Land Rover" was registered as a trademark by the British Land Rover Company.

However, Geely does not produce Land Rover cars, and Land Rover has not given up the Land Rover trademark. After years of twists and turns, Land Rover has returned to Jaguar Land Rover Co., Ltd. This can be found on the China Trademark Online .