A trademark itself has no value, it is just words, graphics, symbols or other signs. Enterprises may produce some products, and products need a simple name or logo to be quickly remembered by consumers, so trademarks came into being. A new trademark does not have any commercial value. It can only become a brand through publicity and let consumers know, thus generating value. However, many operators have not registered in the industrial and commercial department after completing the trademark design and creating their own brands. If such valuable trademarks are registered by others, they will become a means of collecting money. Because well-known trademarks are brands, they have commercial value and a fixed consumer group.

Why did the owner of Hu spicy soup shop take off the trademark?

Forty or fifty hot soup shops in Xiaoyao Town, Jiaozuo City, Henan Province received court summons. It turned out that they were sued by the association for infringement, so the infringing trademark should be removed. The association was registered in 2003? Xiaoyao town? These three words are trademarks, so they have the legal right to use trademarks. If other businesses use such trademarks, it is infringement. Some of these businesses have been operating under this name for 25 years, and when they removed their trademarks, they unconsciously began to hide their faces and cry. It was because of their weak legal awareness that they made such a mistake and later faced huge claims.

Famous trademarks among artists? Star?

There are many artists and few stars, and so are brands. A trademark is the code name of a product. People can see many different trademarks in shopping malls, but few well-known trademarks can remember their names. Well-known trademarks are those well-known brands. Brand is popularity. When a product is recognized by consumers through marketing and stable quality, its trademark will become very famous and thus become a brand.

Hu spicy soup incident warned the operators that before using the trademark, they must go to the trademark network to inquire, and never use the registered trademark, otherwise they will face the claim of the trademark owner, and the word-of-mouth accumulated by using the same trademark for many years will disappear.